VAR Training Manual

and Reference Guide

Factors for success – Nokia Point & Find benefits

Early stages

Mobile marketing services are in their early stages of mainstream adoption. Several hurdles currently hinder faster adoption and greater consumer participation.

A US study by Wacom found that:

•Accessing mobile functions is too complicated for 85% of users.

•95% of consumers admitted to being frustrated when trying to use the new data-centric applications, including calendars, email, and pictures.

•83% of users preferred to access applications on a PC rather than a mobile phone. (Consumers favored the traditional computer with its full keyboard and mouse control rather than the usually complex and clumsy keyboards and menus on mobile phones.)

A new, better, and easier user process

Nokia Point & Find is easy and convenient for people to use.

•People select a world, point at objects, and find relevant results.

•Nokia Point & Find has an intuitive and easy-to-use visual real-time interface.

•Initial relevant results are returned to people without even one click (object recognition) – people simply point at objects and find what they want.

Sought-after and highly relevant results

With Nokia Point & Find, people find highly relevant results that they are looking for, without the need for guessing at keywords or annoy- ing mobile typing.

Powerful and easy-to-use tools for development

The Nokia Point & Find Management Portal is a powerful, self-serve, web-based tool used to develop and manage Nokia Point & Find worlds – without any programming required.

And using the Nokia Point & Find client application to tag objects is about as simple as taking photos.

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Nokia Nseries manual Factors for success Nokia Point & Find benefits, Early stages, New, better, and easier user process
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Nseries specifications

The Nokia Nseries, launched in the mid-2000s, represented a groundbreaking line of multimedia smartphones that combined innovative technology with sleek designs. This series reinvigorated Nokia’s reputation as a leader in mobile phone technology while catering to a new generation of tech-savvy users looking for powerful devices that could handle various multimedia tasks.

One of the standout features of the Nokia Nseries was its commitment to high-quality multimedia capabilities. Equipped with advanced cameras, many models boasted Carl Zeiss optics, allowing users to capture stunning photos and videos. The Nokia N95, for instance, featured a 5-megapixel camera that set a new standard for mobile photography. In addition, the Nseries often included dedicated multimedia buttons, making it easier for users to access their favorite media apps and functions.

Displaying vibrant colors and impressive clarity, the Nseries devices typically used high-resolution screens. These displays not only enhanced the multimedia experience but also made browsing the internet, reading e-books, and enjoying games visually engaging. The inclusion of features like a built-in music player supported a rich audio experience, with many models offering support for various audio formats.

Connectivity was another hallmark of the Nseries. Users could expect 3G capabilities, Wi-Fi, and Bluetooth support, allowing seamless sharing and downloading of content. The devices also usually incorporated GPS functionality, a feature that became increasingly important for navigation and location-based services, marking the Nseries as a pioneer in integrating location technology into mobile phones.

Software-wise, Nokia Nseries phones ran on the Symbian operating system. While not as user-friendly as later platforms, Symbian provided users with a level of customization and extensive app availability through the Nokia Software Market. This allowed users to personalize their devices according to their preferences, maximizing their utility.

The Nokia Nseries encapsulated a perfect balance of form and function. The sleek designs and premium materials reflected Nokia’s commitment to quality, while the powerful features emphasized the trend towards multimedia smartphones. By combining photography, video, music, and internet capabilities, the Nseries paved the way for today's smartphones, influencing how devices are designed and utilized in modern life. Though the series has been discontinued, its legacy remains visible in the evolution of mobile technology.
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