BACKLIGHT CONTROL

True-to-Life Picture with Crisp Blacks
This system adjusts the backlight brightness and contrast
according to the scene. In dark scenes, the backlight intensity is
reduced to as little as 1/7 the level of our previous model (LX30) to
reproduce deeper blacks.
Backlight
Consistent
light intensity
Backlight
Backlight
Light intensity of the backlight remains consistent
regardless of scenes.
LCD with Fixed Backlight
Panasonic’s Advantages
Backlight turned down in intensity for dark scenes
Scene-adaptive backlight control
Bright scene Dark scene
Bright scene Dark scene
Tighter blacks!
White cast over blacks
Backlight
Reduction of
light intensity
0.14times max.
Technology (1)
Technology (2) Scene-adaptive contrast gamma correction
White Black
Max. 4x Steps of Gradation Max. 4xSteps of Gradation
White Black
Increase of gradation
steps for bright areas
Increased gradation
steps for dark areas
Bright scene Dark scene
Crisp, Smooth Reproduction of Scenes with Fast Motion
Afterimages (hold time) in moving pictures have been reduced
by about 50% compared with our previous model (LX30).
This minimises motion blur and provides smoother, sharper
reproduction of fast-moving images. VIERA LCD is ideal for
viewing action movies or watching cricket games, football
games, and broadcasts of other sports events.
New interpolation frames are created based on two adjacent frames and inserted between them.

MOTION PICTURE PRO 100Hz TECHNOLOGY*

Conventional System 50 frames/sec
Frame Creation 100 frames/sec
Interpolation images created
between frames based on motion
vector detection technology
Dramatic Reduction of Afterimages
to Achieve Clear Motion Images!
Image with a conventional system Motion Picture Pro
Wide 178-degree Viewing - Beautiful Pictures from
Anywhere in the Room
With the Viera IPS LCD panel, colours appear rich and vivid even
when viewed from a sharp angle. Everyone in the room gets a
great view. The extra-wide viewing angle makes Viera perfect
when enjoying a movie with the whole family or when stretching
out on the sofa all by yourself.

IPS PANEL

THE OUTSTANDING FEATURES OF PANASONIC

LCDTVS
* Only on TX-32LXD700A.
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