THE OUTSTANDING FEATURES OF PANASONIC

LCDTVS

True-to-Life Picture with Crisp Blacks

BACKLIGHT CONTROL

Crisp, Smooth Reproduction of Scenes with Fast Motion

MOTION PICTURE PRO 100Hz TECHNOLOGY*

Afterimages (hold time) in moving pictures have been reduced by about 50% compared with our previous model (LX30).

This minimises motion blur and provides smoother, sharper reproduction of fast-moving images. VIERA LCD is ideal for viewing action movies or watching cricket games, football games, and broadcasts of other sports events.

New interpolation frames are created based on two adjacent frames and inserted between them.

Conventional System 50 frames/sec

Frame Creation 100 frames/sec

Interpolation images created between frames based on motion vector detection technology

Image with a conventional system

Motion Picture Pro

Dramatic Reduction of Afterimages to Achieve Clear Motion Images!

* Only on TX-32LXD700A.

Wide 178-degree Viewing - Beautiful Pictures from Anywhere in the Room

IPS PANEL

With the Viera IPS LCD panel, colours appear rich and vivid even when viewed from a sharp angle. Everyone in the room gets a great view. The extra-wide viewing angle makes Viera perfect when enjoying a movie with the whole family or when stretching out on the sofa all by yourself.

This system adjusts the backlight brightness and contrast according to the scene. In dark scenes, the backlight intensity is reduced to as little as 1/7 the level of our previous model (LX30) to reproduce deeper blacks.

LCD with Fixed Backlight

Bright scene

Dark scene

Backlight

Backlight

 

Consistent light intensity

White cast over blacks

Light intensity of the backlight remains consistent regardless of scenes.

Panasonic’s Advantages

Technology (1) Scene-adaptive backlight control

 

Bright scene

 

Dark scene

 

Backlight

 

Backlight

 

 

 

 

 

 

 

Reduction of

 

 

 

light intensity

 

 

 

0.14 times max.

 

Tighter blacks!

 

 

Backlight turned down in intensity for dark scenes

 

Technology (2) Scene-adaptive contrast gamma correction

Bright scene

Dark scene

 

Increase of gradation

Increased gradation

steps for bright areas

steps for dark areas

White

Black

White

Black

Max. 4x Steps of Gradation

Max. 4x Steps of Gradation

 

 

 

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Panasonic 2007-2008 manual Backlight Control, IPS Panel

2007-2008 specifications

In 2007 and 2008, Panasonic continued to solidify its position as a leading electronics manufacturer, showcasing a diverse portfolio of innovative products and technologies that catered to both consumer and industrial markets. The brand was heavily invested in the development of high-definition video technology during this period, with the introduction of its Plasma and LCD televisions, which marked a significant leap in visual quality and screen size.

Panasonic's Viera line of plasma televisions gained acclaim for their vibrant colors and exceptional contrast ratios, providing viewers with stunning picture quality for a truly immersive viewing experience. These sets utilized the latest in plasma technology, which allowed for deeper blacks and more accurate color reproduction compared to traditional CRT televisions. In 2007, Panasonic also introduced its first Neo PDP technology, which further enhanced brightness and energy efficiency in plasma TVs, contributing to the brand's reputation for innovation.

The consumer electronics giant also made waves in the digital camera market with its Lumix series. In 2008, Panasonic launched several models featuring advanced optical zoom capabilities, image stabilization technologies, and the pioneering use of Leica lenses, which elevated the standards for compact digital cameras. The combination of user-friendly interfaces and high-quality imaging made Lumix a popular choice among photography enthusiasts.

During this era, Panasonic was also committed to sustainability and eco-friendly practices. The company introduced several environmentally friendly appliances, such as energy-efficient refrigerators that minimized power consumption while maximizing storage capabilities. These appliances were equipped with inverter technology that adjusted energy use according to the food stored and the external temperature, reflecting a growing trend toward energy conservation.

Additionally, Panasonic expanded its reach into the mobile phone market with the introduction of innovative smartphones featuring cutting-edge designs and functionalities. The development of unique features like high-quality cameras and multimedia capabilities positioned Panasonic phones as competitive options in an increasingly crowded market.

Overall, Panasonic's focus on quality, innovation, and sustainability in 2007-2008 resulted in a host of products that resonated with consumers. Through advancements in television and imaging technologies and a commitment to eco-friendly practices, Panasonic not only reinforced its brand image but also paved the way for further innovations in the years to come.