Comfortable Viewing

GENTLE TO THE EYES

In a plasma TV each pixel lights up, and the lighting intensity is adjusted according to the scene. Because of this, the images are not overly bright even when you're watching

in a room with dim lighting, such as in a living room in the evening. Eye fatigue is suppressed, so both children and adults can watch TV in comfort even when viewing for relatively long periods of time.

Protecting the Plasma Panel

FRONT GLASS PANEL

Viera's front glass panel provides high resistance to impacts and scratches. This is particularly important for families with small children. The protective panel makes cleaning easier too; simply wipe the panel with a soft cloth when necessary.

* Except for the TX-32LXD700A, TX-32LXD70A and TX-26LXD70A

Long-Life Design - 100,000 Hours of Viewing Pleasure

100,000 HOURS LONG SERVICE LIFE*

The plasma panel offers a long service life of more than 30 years, when watched for eight hours a day. Panasonic is working to utilise resources, by developing products that maintain high quality for a long time.

*Only on PZ700A Series. Number of hours until the panel's brightness is reduced by half, based on operation in the standard mode with dynamic content. Does not take into consideration afterimages (burn-in) or malfunctions. PX70/7 Series offers a long service life of 60,000 hours.

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CARING FOR

PEOPLE AND THE

ENVIRONMENT

Making Products More Easily Recyclable

INDUSTRY FIRST LEAD-FREE TV*

The current range of Viera Plasma TVs are lead-free and contain no mercury. Panasonic's global environmental initiatives include the use of eco-conscious materials, manufacturing process and facilities.

*November 2006.

Front Panel

New Deep Black Filter

Front Glass

Black Stripe

 

Dielectric Layer

Transparent

Protective Coat

Electrode

Bus Electrode

Fluorescent Material

Dielectric Layer

Rear Panel

 

 

Address Electrode

Panasonic Viera Plasma Panels are now lead-free.

Reducing Use of Lead by 280 Tons per Year

About 4 million plasma TVs are produced each year. While conventional plasma display panels contain 70 grams of lead, lead- free Viera models contain 0 grams. This could constitute a reduction of 280 tons of lead per year.

Equivalent to187cars

Bamboo Materials — Another Way We're Protecting the Environment

BAMBOO FIBRE SPEAKER

Deforestation is causing serious concerns on a global scale. While bamboo, which is a sustainable

natural resource, is not widely utilised, it is very useful in terms of conserving resource and protecting the environment. Viera's speakers feature a diaphragm made of bamboo fibre in place of pulp. This is a new attempt by Panasonic to help reduce deforestation.

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Panasonic 2007-2008 Gentle to the Eyes, Front Glass Panel, 100,000 Hours Long Service Life, Industry First LEAD-FREE TV

2007-2008 specifications

In 2007 and 2008, Panasonic continued to solidify its position as a leading electronics manufacturer, showcasing a diverse portfolio of innovative products and technologies that catered to both consumer and industrial markets. The brand was heavily invested in the development of high-definition video technology during this period, with the introduction of its Plasma and LCD televisions, which marked a significant leap in visual quality and screen size.

Panasonic's Viera line of plasma televisions gained acclaim for their vibrant colors and exceptional contrast ratios, providing viewers with stunning picture quality for a truly immersive viewing experience. These sets utilized the latest in plasma technology, which allowed for deeper blacks and more accurate color reproduction compared to traditional CRT televisions. In 2007, Panasonic also introduced its first Neo PDP technology, which further enhanced brightness and energy efficiency in plasma TVs, contributing to the brand's reputation for innovation.

The consumer electronics giant also made waves in the digital camera market with its Lumix series. In 2008, Panasonic launched several models featuring advanced optical zoom capabilities, image stabilization technologies, and the pioneering use of Leica lenses, which elevated the standards for compact digital cameras. The combination of user-friendly interfaces and high-quality imaging made Lumix a popular choice among photography enthusiasts.

During this era, Panasonic was also committed to sustainability and eco-friendly practices. The company introduced several environmentally friendly appliances, such as energy-efficient refrigerators that minimized power consumption while maximizing storage capabilities. These appliances were equipped with inverter technology that adjusted energy use according to the food stored and the external temperature, reflecting a growing trend toward energy conservation.

Additionally, Panasonic expanded its reach into the mobile phone market with the introduction of innovative smartphones featuring cutting-edge designs and functionalities. The development of unique features like high-quality cameras and multimedia capabilities positioned Panasonic phones as competitive options in an increasingly crowded market.

Overall, Panasonic's focus on quality, innovation, and sustainability in 2007-2008 resulted in a host of products that resonated with consumers. Through advancements in television and imaging technologies and a commitment to eco-friendly practices, Panasonic not only reinforced its brand image but also paved the way for further innovations in the years to come.