Panasonic SDR-SW20, SDR-H40 High Definition - A Future of Beautiful Memories, HDC HS9 HDC SD9

The remarkable clarity and detail of full-HD progressive* images give you the gift of beautiful memories you'll enjoy forever

*Progressive 1080/24p

The most precious scenes in life – those you want to enjoy again and again – deserve the beauty only a full-HD camcorder can provide. Whether it's a glorious sunset that lights up the sky, a bunch of balloons that fill the air with dancing color, or a perfect moment reflected in your little girl's face, you want a camcorder that captures all the beauty in clear, vivid detail. With their full-HD 1920 x 1080 progressive images, Panasonic HD camcorders give you the beauty of today's most advanced technology. Whether you choose an SD card model or hard disk drive model, you can count on beautiful memories that will

remain fresh forever. *Progressive scanning refers to the 1080/24p (24 pictures per second) recording format.

HDC-

HS9

HDC-

SD9

High Definition – A Future of Beautiful Memories

Simply Breathtaking: Full-HD 1920 x 1080 Progressive* Images

High Definition vs. Standard Definition: What's the Difference?

HD images contain 6 times as much information as standard images. HDTV has 1,080 horizontal scan lines, SDTV has 480. That translates into much higher resolution and much finer detail. With HD images on an HDTV, pictures are so clear and sharp that you can see textures. The shift in the industry from SDTV to HDTV is

well under way. For shooting once-in-a-lifetime scenes

Standard Definition

that you want to capture in full beauty and enjoy forever, an HD camcorder is the best choice.

High Definition

Each strand of hair and individual eyelash is captured in clear, distinct detail.

Why Is the Image Quality So Much Better?

Panasonic full-HD camcorders record horizontal pixels at an HD resolution of up to 1,920 pixels, which results in a total of around 2,070,000 pixels. Panasonic full-HD camcorders use progressive scanning, which provides twice as much data per picture as conventional interlace scanning. This means you get images with exceptional resolution and detail. The 1080/24p format used by Panasonic full-HD camcorders lets you capture scenes with a rich, film-like quality. Add it up and you can see why Panasonic full-HD camcorders, with their full-HD 1920 x

Progressive Scanning

Reproduces all of the image data in a single picture.

Patterns in fabric are crisp and clear, with no color bleeding.

Interlace Scanning

Only half of the image data is reproduced in each picture. Fabric patterns run together, and flickering appears.

•AVCHD is a new standard for recording HD signals onto memory cards, DVD discs, and hard disks. It uses the H.264 standard to achieve more than twice the compression of conventional MPEG2 and MPEG4 standards. • AVCHD motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard. • Do not insert a disc containing AVCHD-recorded images into a device that does not support the AVCHD standard. The disc cannot be played on such a device, and it may not be possible to remove the disc once inserted.

*In HG (high image quality) mode. 1920 x 1080 full-HD recording with a Panasonic home-use camcorder refers to recording with 1,920 pixels in the horizontal direction and 1,080 pixels in the vertical direction.

1080 progressive* recording, take visual expression a leap

ahead. <See page 10 for details.>

*Progressive scanning refers to the 1080/24p (24 pictures per second) recording format.

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