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100~81% 0%80~51% 50~21% 20~1%
VG-B30AM
NP-FM500H
Photo display on a PhotoTV HD-compatible BRAVIA HDTV
Enhanced creativity and operating ease make shooting and viewing more fun

Easy dial access to basic exp osure and scene modes

Auto pop-up ash

Power and versatility for extended shooting

2.7-inch Clear Photo LCD monitor for on -the-spot im age review

Creative Style setting s for greater freedom of expressi on

Whether you're framing yo ur subject in the o ptical viewnd er or the LCD
monitor, a quick press of th e Function (Fn) button di splays the men u list,
which gives you instant a ccess to mode sett ings for the as h, metering,
autofocus, AF area, whi te balance, and D -Range Optimi zer. It’s a fast
and easy way to get to frequentl y used function s without havin g to
navigate through mul ti-level menu s.
Whether you're framing your subje ct or reviewing ima ges, the large 2.7-in ch
Clear Photo LCD monitor makes i t easy to conrm focu s and ne details.
Detailed shooting info rmation and RGB h istograms can a lso be displaye d
for on-the-spot con rmation of expo sure balance, col or distribut ion and
highlight/shadow reprod uction, and the s creen automatic ally switches to
a vertical-format d isplay when you rota te the camera for vert ical-format
shooting. Convenient i ndex views of up to 25 frame s are provided to help
you nd your favorites fast.
The mode dial on the top of th e 350 provides im mediate access to
Program, Aperture pr iority, Shutter- speed priori ty, and Manual expo sure
modes, as well as a ful ly-automatic Au to mode, Flash O Auto m ode, and
6 Scene Selection mod es. The Scene Sel ection modes opt imize AF, drive
mode, shutter speed , aperture, and ot her settings to
ensure beautiful res ults when sho oting portrait s, land-
scapes, sunsets, sports, macro photo s, and night scenes.
In Auto and Scene Selecti on modes, the bu ilt-in ash po ps up automati-
cally whenever it is need ed. Even when you’re shooting o utdoors in day-
light, if the 350 sense s that a subject is b acklit, the ash will po p up to pro-
vide additional il lumination . Flash power is rated GN12 (I SO1 0 0·m), wi th
wide enough coverage to al low use with an 18mm s heye lens.

16:9 aspect ratio for high-q uality PhotoTV HD viewing

The option of recording im ages in the 16:9 format en ables you to view
dramatic slideshows on a widescreen HDTV. In addi tion, if you use PhotoT V
HD compatible Sony pe ripheral device s for image playb ack, you can
enjoy an even higher level of b ig-screen di splay qualit y.
* Availability of peri pheral devic es varies accord ing to region.
The 350 is powered by a high-density NP-FM500H InfoLITHIUM TM battery that
lets you take approximately 730 shots* before recharging is required, and
features a battery level indicator that oers precise1% accuracy. An optional
VG-B30AM vertical grip, capable of holding two NP-FM500H InfoLITHIUM bat-
teries, oers extended power and a full complement of basic camera con-
trols to enhance operating ease during vertical-format shooting.
* 410 shots in live view mode; CIPA standard test with built-in ash used on 50% of shots
Creative Style setti ngs make it easy to ad just image pa rameters to suit
your preference and creati ve intent. A choice of Stand ard, Vivid, Por trait,
Landscape, Night view, Su nset, Black & White, a nd Adobe RGB styl es is
oered, and each can be di gitally adjus ted for contrast, sat uration, and
sharpness (no satura tion adjustm ent on Black & White). Whet her you want
to capture a moody black & wh ite portrait or a col orful sunset a t the
beach, Creative Styl e settings oer a q uick, easy way to get t he precise
image you want.
Macro
Sports action
Landscape
Sunset
Creative Style sett ings
Standard
Vivid
Portrait
Landscape
Night view
Sunset
Black & White
Adobe RGB
Portrait
Landscape
Macro
Sports action
Sunset
Night portrait /
Night view

New menu list for easy access to e ssential settings

Portrait
Black & White
Exposure and other ba sic modes Scene selections
Program auto
mode
Aperture
priority mode
Shutter speed
priority mode
Flash o mode
Manual
exposure mode
For nighttime as h portraits w ith rich bac kground detail;
for dramatic night scen es and night time citysc apes
For beautiful port raits with so bac kground
defocusing
For crisp, vivid imag es of distant scen ery
and foreground subjec ts
For clear, sharp image s of owers, insect s,
and other small subj ects
For sunset images wit h rich red tones
For continuous shoot ing of fast-movin g subjects
in bright light
Full auto mode
Shutter speed and a perture are set au tomatically,
but other settings ca n be adjusted
User sets aperture ma nually; camera s elects
optimum shutter sp eed automatica lly
User sets shutter sp eed manually;
camera selects optimu m aperture auto matically
User sets both apertu re and shutter s peed
The camera automatica lly controls all s ettings
Flash is disabled , and other camera s ettings are
adjusted automati cally