Planar 350 Vibrant, true-to-life color reproduction with rich image detail and tonal gradation

Vibrant, true-to-life color reproduction with rich image detail and tonal gradation

DT 18-70mm F3.5-5.6 (SA L1870), A mode, F7.1 (1/25 sec.), ISO 100, Auto whit e balance

The 350 is equipped wit h the class-lead ing resolution of

an exclusive Sony-developed A PS-C type CCD image

sensor with 14.2 eective megapixel s. Measuring 23.5 x

15.7mm, the sensor boasts approximate ly 15 times the

surface area of the 1/2.5-type sensor s employed in most

compact digital cameras, and combin es the triple advan-

tages of high resolution, hi gh sensitivity, and a ric h tonal

range. With this kind of imag ing power you can capture

details as ne as a single eyel ash, and skin tones that g low

with natural, true-to- life color.

To signicantly reduce the a nalog signal noise that

tends to increase at high pixel d ensities, CCD performance

also benets from So ny’s long experience in semiconductor

and microprocessor manu facturing, and utilizes a dvanced

new peripheral circuit desi gn technologies. As a resu lt, the

350 oers an unrivaled comb ination of ultra-hig h resolu-

tion and low-noise ima ge clarity, as well as faster, more

responsive shooting.

The 350 is equipped wit h a BIONZ image processi ng en-

gine that uses advanced So ny technologies to achieve

truly vibrant color reproducti on with rich tonality an d

depth. Powerful enough to instant ly process the massive

amount of image data captured by the 35 0's 14.2-

megapixel sensor, it reduces no ise, optimizes dynamic

range, and adjusts white ba lance to assure exceptional ly

faithful color reproduction w ith excellent shadow and

highlight detail. Thanks to B IONZ, even the delicate hue

and texture of individual ros e petals can be rendered

with breathtaking accuracy, bringi ng photos to life with

a realism that will amaze an d delight you.

14.2-megapixel (eective) CCD

14.2-megapixel, high-resolution imaging

captures nuances of eye col or and

eyelash/eyebrow detail with a mazing clar ity.

Working together, the CCD a nd BIONZ rende r

the rich color tones an d velvety texture o f

ower petals with true -to-life de lity.