TVs
a
n
d
i
ts
3
L
C
D E
Se
ri
es
a
ll h
ave
n
at
i
ve
r
eso
l
ut
i
o
n
s
that are e
q
ual to or exceed 720 lines while its X Series
and R Series have native resolutions of 1080 lines, which
Sony ca
ll
s Fu
ll
-On Fu
ll
HD so t
h
at consumers can easi
l
y
id
enti
f
y t
h
ese TVs. A
l
so, one
f
urt
h
er note. TV’s
l
a
b
e
ll
e
d
as ‘HD Rea
dy
’ s
h
ou
ld
a
l
wa
y
s
h
ave a minimum reso
l
ution
of 720 lines with HDMI and/or HD Com
p
onent in
p
uts.
It is alwa
y
s worth checkin
g
if a TV labelled ‘HD Read
y
’
actually does meet these requirements as many fl at panel
d
isp
l
ays
d
on’t
.
T
h
e ot
h
er important t
h
ing you s
h
ou
ld
k
now is t
h
at
H
DTV
h
as
b
ecome more a
ff
or
d
a
bl
e, wit
h
prices
f
or a
42" BRAVIA TV startin
g
as low as
$
1999. So all this talk
about hi
g
h defi nition isn’t necessaril
y
for consumers with
dee
p
p
ockets. The new ran
g
e of BRAVIA TVs ran
g
e from
t
h
e 26" Bravia S Series t
h
roug
h
to t
h
e 70" Fu
ll
HD SXRD
(
pictured above) for $7999
.
The full picture on HDTV
The television, however, is onl
y
the startin
g
p
oint of the
H
D world. The other side of the HD ex
p
erience is hi
g
h
defi nition content. You can only appreciate the spellbinding
qua
l
ity o
f
HD i
f
w
h
at you’re watc
h
ing is in an HD
f
ormat
to
b
egin wit
h
.
WHAT’S HD-READY?
A TV identi
fi
ed as ‘HD Read
y
’ should meet the
f
olowin
g
minimum
r
equirements
:
– A resolution o
f
7
20
lines or mor
e
– HDMI and/or HD Com
p
onent in
p
ut
s
I
t is always worth checking if a TV labelled ‘HD Ready’ actually meets these
r
equirements as man
y
fl at panel TV’s don’t
.
T
he
g
ood news is that all Son
y
BRAVIA TV’s meet or exceed these
r
equirements so high de
fi
nition will always look
j
ust as it was intended on
a BRAVIA.
There will come a time
,
in the not-too-distant
f
uture, w
h
en we’
ll
a
ll
b
e scratc
h
ing our
h
ea
d
s an
d
w
on
d
ering
h
ow we ever stoo
d
watc
h
ing Ho
ll
ywoo
d
bl
oc
kb
usters, te
l
evision an
d
h
ome movies in an
y
t
h
in
g
ot
h
er
than hi
g
h defi nition.
But toda
y
, we are onl
y
j
ust wakin
g
u
p
to the
g
lorious
w
orld of high defi nition entertainment. In fact, ask the
average shopper what they know about high defi nition and,
if
you’re
l
uc
k
y, you mig
h
t get
h
a
lf
an answer a
b
out
b
etter
te
l
evision pictures. You’re just as
l
i
k
e
l
y, t
h
oug
h
, to get a
bla
n
k
sta
r
e.
The bi
g
-screen television is front and centre of the hi
g
h
defi nition universe. It is the centre
p
iece of the di
g
ital livin
g
room. But high defi nition isn’t just about the picture quality
o
f
your te
l
evision. Hig
h
d
e
fi
nition
d
e
fi
nes a revo
l
ution
i
n entertainment. It is a concept t
h
at is sprea
d
ing across
S
on
y
’s
l
atest
g
eneration o
f
consumer
p
ro
d
ucts:
f
rom its
w
ide ran
g
e of BRAVIA TVs, Hand
y
cam video cameras and
VAIO notebook com
p
uters to its Blu-ra
y
burners/
p
la
y
ers
and the Blu-ray equipped PLAYSTATION
®
3
. “Your entire
h
ome entertainment experience – w
h
et
h
er you’re watc
h
ing
T
V, a Ho
ll
ywoo
d
movie, a
h
ome vi
d
eo you’ve s
h
ot an
d
ed
ite
d
y
ourse
lf
or
pl
a
y
in
g
a vi
d
eo
g
ame – wi
ll
b
e
l
i
k
e
n
othin
g
y
ou’ve seen before,” ex
p
lains Son
y
’s Technolo
gy
Communications Mana
g
er, Paul Colle
y
.
Getting started
Th
e p
l
ace to start is t
h
e te
l
evision. T
h
e
fi
rst t
h
ing you
s
h
ou
ld
k
now is a
ll
o
f
Sony’s BRAVIA range o
f
TVs are
h
i
gh
d
e
fi
nition. So
y
ou can’t
g
o wron
g
. Your te
l
evision
w
ill dis
p
la
y
p
ictures that are shar
p
er, clearer and far more
vibrant. The naked e
y
e will tell
y
ou that much. The
q
ualit
y
of the picture will knock your socks off. Pictures on your
o
ld
TV set wi
ll
fl
ic
k
er
f
rom some
k
in
d
o
f
TV Dar
k
Ages,
“
w
h
ere
f
aces o
f
peop
l
e in t
h
e
b
ac
k
groun
d
were once
bl
urry,
t
h
e
y
’re now more s
h
ar
ply
d
e
fi
ne
d
an
d
reco
g
nisa
bl
e,” sa
y
s
Colle
y
. “If
y
ou’re watchin
g
fast motion,
y
ou’ll make out
p
eo
p
le’s features more easil
y
. It’ll also be easier to follow
small ob
j
ects, like a ball. It all comes down to more detail in
t
h
e picture.
”
A
h
ig
h
d
e
fi
nition te
l
evision (HDTV) can o
ff
er up to
fi
ve times t
h
e
p
icture reso
l
ution com
p
are
d
to DVD or t
h
e
s
tandard defi nition TV we are used to watchin
g
. But – and
it’s an im
p
ortant “but” – not all HDTVs are the same. And
it’s something worth being mindful of when buying one
.
T
here are two basic kinds of HDTV picture. There’s the
HDTV picture wit
h
720
l
ines running across t
h
e screen
k
nown as HD, an
d
anot
h
er
k
nown as Fu
ll
HD t
h
at
h
as
1080
l
ines. Wit
h
out
g
ettin
g
b
o
gg
e
d
d
own
by
tec
h
nica
l
e
x
p
lanation, the HDTV
p
icture with 1080 lines obviousl
y
o es best qua ty.So ys V at pa e S a d V se es
o
ff
e
r
s
best
qua
li
ty.
So
n
y
’
s
BRA
V
IA fl
at
-
pa
n
e
l
S
a
n
d
V
se
ri
es
KS70R200
S
on
y
Pulse 1
7