T
h
e
h
i
ghly
antici
p
ate
d
next-
g
eneration
PLAY
S
TATI
O
N
®
3 from Son
y
takes its
p
o
p
ular
g
amin
g
console to a whole new
l
evel – new superior levels of graphics, colour,
d
etai
l
an
d
gamep
l
ay. A
ll
t
h
an
k
s to an on
b
oar
d
a
d
vance
d
computer system,
f
eaturing t
h
e power
f
u
l
CELL
p
rocessor,
h
i
gh
d
e
fi
nition (HD) ca
p
a
b
i
l
it
y
and the ado
p
tion of the next-
g
eneration stora
g
e
and movie
p
la
y
back format, Blu-ra
y
disc.
“
With PLAYSTATION
®
3
, you get a full on
e
xperience,
f
u
ll
h
ig
h
d
e
fi
nition,
f
u
ll
surroun
d
soun
d
an
d
tru
l
y immersive gamep
l
ay,” says
S
on
y
Com
p
uter Entertainment Austra
l
ia’s (SCE
A
ust.) Hardware Product Mana
g
er, Scott Saxton.
“Ex
p
ect shar
p
er, more brilliant
p
ictures than
e
ver before within a slicker, more res
p
onsive
an
d
rea
l
istic gaming environment.” But vita
ll
y,
PL
A
YS
TAT
IO
N
®
3
b
ui
ld
s on t
h
e ric
h
, interactive
3
D gaming environment a
l
rea
d
y esta
bl
is
h
e
d
b
y its
h
u
g
e
ly
p
o
p
u
l
ar
p
re
d
ecessor, P
l
a
y
Statio
n
®
2
(
P
S
2
)
.
It
p
ushes the notion of interactive
p
la
y
further
.
Where PS2 started out as a more traditional
games console, PLAYSTATIO
N
®
3 has evolved
into somet
h
ing t
h
at’s very muc
h
an entertainment
h
u
b
. It’s a next-generation vi
d
eo p
l
ayer,
incor
p
oratin
g
t
h
e new B
l
u-ra
y
vi
d
eo
f
ormat,
w
hich lets
y
ou
p
la
y
HD movies in all the
g
lor
y
o
f Full-On HD (1080
p
resolution), as well as
t
raditional DVDs. It’s both a di
g
ital
j
ukebox and
C
D player for your music collection. It’s a digital
ph
oto a
lb
um. As we
ll
, wit
h
its internet
b
rowser
capa
b
i
l
ity, it’s a win
d
ow onto on
l
ine communities
o
f
g
amers and friends
.
“
With
g
ames such as Buzz, E
y
eTo
y
and
S
ingStar, we began to see people embrace the
true meaning of interactive entertainment,”
says Saxton. “A P
l
ayStation experience was
e
merging as more t
h
an a gaming experience. It
w
as a
b
out
b
ein
g
entertaine
d
. An
d
it s
h
i
f
te
d
t
h
e
PS2 from the bedroom to the famil
y
livin
g
room.
SON
PLAY
S
TATI
ON
®
3bu dso tat.
3
bu
il
ds
o
n
t
h
at.”
Gamin
g
, t
h
ou
gh
, remains t
h
e cornerstone o
f
t
h
e
PLAY
S
TATI
O
N
®
3
.
S
on
y
C
om
p
uter Entertainment
has, to date, announced a list of launch
p
eriod
t
itles. These include: Eye of Judgement, Formula
O
ne
™
C
h
ampions
h
ip E
d
ition, Heaven
l
y Swor
d
,
M
otorStorm, Resistance: Fa
ll
o
f
Man, SingStar
an
d
War
h
aw
k
. A ver
y
stron
g
mix o
f
s
p
ort, s
l
as
h
and social
g
ame titles.
T
o control the PLAYSTATION
®
3
the iconic
PlayStation controller is back in the same form,
b
ut t
h
is time
b
oasting revo
l
utionary tec
h
no
l
ogy.
Bl
uetoot
h
a
ll
ows up to seven contro
ll
ers to
connect to t
h
e s
y
stem wire
l
ess
ly
,
f
reein
g
t
h
e
controller from the s
y
stem.
Saxton ex
p
lains what’s most different about the
w
ireless controller
,
“The added freedom is useful
b
ecause t
h
e contro
ll
er is a
l
so motion-sensitive,
d
etecting movement t
h
roug
h
six axes. For examp
l
e,
y
ou’
ll
b
e a
bl
e to steer an aerop
l
ane
b
y simp
l
y ti
l
ting
y
our
h
an
d
s to t
h
e
l
e
f
t or ri
gh
t. We o
f
ten use t
h
e
w
ord ‘intuitive’ to describe features of technolo
gy
;
in this case
,
the word could not be more relevant.
”
C
entral to PLAYSTATIO
N
®
3
is the
revo
l
utionary new c
h
ip t
h
at powers t
h
e system
–
CELL. Co-
d
eve
l
ope
d
wit
h
IBM an
d
Tos
h
i
b
a, CELL
i
s incre
d
i
bly
p
ower
f
u
l
,
b
rin
g
in
g
su
p
ercom
p
uter-
l
i
k
e
p
rocessin
g
p
ower to the home for the fi rst time.
S
axton sa
y
s. “It’s incredible to think that one of the
most
p
owerful
p
rocessors ever develo
p
ed, a chi
p
t
he size of a fi ngernail, will be key to driving such a
massive s
h
i
f
t in our entertainment experiences.
”
T
h
e ot
h
er great
f
eature o
f
t
h
e PLAYSTATION
®
3
c
onsole is its backward com
p
atibilit
y
. You won’t
h
ave to toss
y
our PS2 or PSOne
®
g
ames out.
Y
ou
w
ill still be able to play them, as well as CDs, DVDs
a
nd super audio CDs (SACDs).
C
onnectivity is a
k
ey strengt
h
o
f
t
h
e
PL
A
Y
STAT
I
O
N
®
3.
T
he
60G
B m
odel
featu
r
es
a
ll
sorts o
f
common ‘connection’ o
p
tions
i
ncludin
g
: Wi-Fi (IEEE 802.11b/
g
), USB, a Gi
g
abit
t e et o t, M , as Me o y eade s
Et
h
e
rn
et
P
o
r
t,
HD
M
I
,
Fl
as
h
Me
m
o
r
y
r
eade
r
s
maximum entertainment
Th
e
l
au
n
c
h
o
f PLAY
S
TATI
ON
®
3
marks the beginning of a new era in interactive entertainment.
WHAT DOES BLU-RAY
MEAN FOR PLAYSTATION®3?
Blu-ra
y
is the next-
g
eneration stora
g
e
and video
f
ormat developed b
y
S
on
y
in partnership with a ran
g
e o
f
other
el
ectron
i
c, com
p
uter an
d
me
di
a
ma
n
u
f
actu
r
e
r
s.
Where PS2 games were produced on
traditional red-laser DVDs, PLAYSTATION
®
3
titles will be authored on Blu-ra
y
discs
.
C
urrentl
y
, a Blu-ra
y
disc holds up to
fi
ve
times what a traditional DVD can – or
about 10 PlayStatio
n
®
2
games. What this
simply means is more can be fi tted onto
eac
h PLAY
S
TATI
O
N
®
3
g
ame disc: more
g
ame content, more
g
raphic detail, more
sound… more o
f
an
y
thin
g
and ever
y
thin
g
.
T
he result
?
A richer
,
more interactive
playing environment
.
B
lu-ray also supports high defi nition content,
w
h
et
h
er
i
t
’
s a
H
o
lly
woo
d
bl
oc
kb
uster
lik
e
The Da Vinci Code
or something you’ve shot
e
y
oursel
f
on a HD Hand
y
cam.
w
ww.
sony
.
com
.
a
u