The Lens Makes the Photograph
At the heart of photography
Ever since Sigma’s founding,
we have always believed that a photo is only as good as the lens. It follows that choosing a new lens opens up fresh possibilities for photographic expression. This philosophy has inspired Sigma’s quest for
lens system perfection throughout our
Today, Sigma’s unique line of products has won the acclaim of sophisticated photo enthusiasts around the world, reflecting the technological mastery and rich experience that goes into each and every lens. It is a direct result of our dedication to photographic excellence
meshing with the photographer’s desire to capture the perfect shot.
More options for more photographers
Given a wide variety of optically superior lenses, the photographer can select the one that will best achieve a particular goal. A broad range of lenses also stimulates photographic creativity. This is why we want to give freedom of choice — and the expressive potential it brings — to as many photographers as we can. Our products employ innovative technology to provide solutions to the issues faced by every photographer with a strong creative urge.
Tools of inspiration and imagination
At times we have ventured to introduce products for which there was no precedent. Many of these world’s firsts, we are proud to say, have revealed new dimensions for photographic exploration and contributed to the very culture of photography.
Take the
a well established category in its own right. But at the time, “wide angle” meant a prime lens, and nobody even considered the need for variable focal length. That Sigma saw things differently and had the technology to create a new genre is a true reflection of our inventive spirit regarding the tools of photography.
Pioneering tomorrow’s lens technology
Photographs can express intensely personal visual experiences as seen by the mind’s eye. At Sigma we seek to respond to the diverse demands of photographers who are bewitched by the photographic medium’s rich trove of creative possibilities. This is why our
product development and R&D efforts are based on a policy of
For our lenses, we not only design the optics and mechanisms, but also the firmware, electronic circuits and systems, and even the
to the completed product, Sigma uses a comprehensive integrated manufacturing system to deliver state-
Supported by this highly adaptable system, Sigma’s unconventional manufacturing approach focuses on continuous improvement of advanced processing and fabrication technology, while creating greater freedom of design through novel solutions to challenging optics issues.
Our goal is to give form to the photographer’s imagination by developing tools that bring images to life. When we are successful, the result can be an
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