Sony Alpha 100 specifications Naturally beautiful, From retina to brain, Image finishing feature

SNY_13156_ALPHA_A4_BRO 24/7/06 10:38 AM Page 11

Naturally beautiful

BIONZ image processing engine ensures vivid, beautifully reproduced colours

Beautifully exposed, natural results even in difficult, high-contrast lighting conditions

Great-looking against-the-sun shots with Dynamic Range Optimiser

✔Automatic analysis and optimisation of ‘difficult’ scenes shot against the sun or with strong contrast

✔Balanced reproduction of areas of sky and shade in same image

✔Exposure and tone control prevents shadow and highlight detail loss

Photo data/ DT 18~70mm, F3.5-5.6, F11 auto, ISO 100, White balance: Daylight, Vivid image finishing

Raw data from the 10.2 Megapixel CCD sensor is processed by the BIONZ engine to create the highest quality image

From retina to brain:

Dynamic Range Optimiser OFF

If the Dynamic Range Optimiser is switched off, the face of the subject will appear dark in photographs taken directly against the sun. Switching it off is appropriate if the intention is to take a photograph with a silhouette.

The Dynamic Range Optimiser inside the 100 ensures evenly-balanced reproduction of the brightest highlights and the deepest shadows...

even when you’re shooting high-contrast scenes or against the sun. High-contrast or strongly backlit scenes can lead to loss of highlight and shadow detail. While normal exposure compensation retrieves low-light detail at the expense of burnt out highlights, Dynamic Range Optimiser assures perfectly

Dynamic Range Optimiser

Standard

With the default Standard setting, the contrast and exposure of the complete

image are automatically adjusted and the subject’s expression is easier to see compared to the OFF setting.

Dynamic Range Optimiser

Advance

If set to Advance, a higher degree of compensation occurs. The photograph balances with high precision the strength of the colour of the background sky, the brightness of the subject’s face and the green of vegetation.

Image finishing feature

Eight image finishing options allow image settings

to be adjusted according to your personal preference.

✔	Clearer images with reduced noise
✔	Accurate reproduction of rich tones

BIONZ image engine processes signals from the camera’s CCD ‘eye’

Exposure

(CCD image sensor)

A/D conversion

Light entering the lens of the 100 falls on the CCD sensor the instant the

exposed pictures by automatically adjusting gamma curve and colour balance settings. In Standard Mode brightness and contrast levels for the whole image are automatically corrected in real time. Advanced Mode offers a higher degree of compensation by analysing and adjusting tone and colour reproduction for each area of the image separately – a process that only takes around 0.5 seconds to achieve.

1)	Standard	Fine-tune your image or create powerful, dramatic effects with
2)	Vivid	eight image finishing modes that select optimum white balance,
3)	Portrait	contrast, colour saturation and sharpness to suit any scene.
4) Landscape		Whether you’re looking for an ultra-sharp look or highly
5) Evening Scene		saturated colours, it’s easy to choose the right image finishing
6) Night Scene
		mode to match the vision that’s inside your head. You can also

7) Monochrome	adjust individual parameters to suit your personal preference.
8) Adobe RGB

✔ Realistic textures and vivid colours

The complete Sony 100 system represents a harmonious, perfectly balanced blend of lens,

10.2Megapixel CCD sensor and BIONZ image processing engine.

It’s the job of any digital camera to retain every nuance of detail entering the lens that’s captured by the sensor... and translate it faithfully into stunning pictures. The BIONZ image processing engine inside the 100 ensures that what’s falling on the camera’s 10 Megapixel CCD sensor accurately represents the full beauty of every moment without compromise.

You can think of the newly-developed BIONZ processor as the camera’s brain that uses a powerful image processing algorithm to reduce sensor noise without lowering resolution. Tones are reproduced accurately with vivid colouration and excellent sharpness, creating images with astonishing natural beauty and depth.

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Electronic

developing process

Data compression

Temporary memory

(Buffer memory)

Data recording (Memory card)

shutter opens, where it’s transformed into an analogue electrical signal. This signal is converted with high precision into 12-bit digital data through the A/D converter before being sent to the BIONZ image processing engine.

The newly-developed BIONZ image engine is a dedicated processor using a specially developed algorithm that performs noise reduction, sharpness processing, dynamic range optimisation, colour matrixing and white balance adjustment before digital data is compressed, encoded and stored to memory. The result? Faithful reproduction of vivid, natural colours with rich tonal graduations and the sharpest detail.

TECHNICAL POINT

Show your true colours with choice of white balance settings.

A choice of white balance setting modes ensures natural-looking
results under virtually any lighting conditions… or use it as a
creative tool to enhance or suggest a mood. Get the balance right			Auto (AWB)
with a choice of six preset white balance modes – sunlight,
shadow, cloudy, tungsten, fluorescent and flash. There’s an auto
(AWB) mode approximating the human eye that ensures
dependable, fuss-free results with any scene under a wide range
of lighting conditions. You can also customise your own white
balance settings – and if you’re not sure which WB setting is
going to achieve the best results, white balance bracketing	Sunlight	Shadow	Cloudy
captures the same scene with three different WB settings,
allowing you to select the best-looking result. Fine tuning an
image’s colour balance can turn a great picture into something
really special. Manual colour temperature adjustment features
19-step magenta/green compensation to emulate the effect of
professional colour correction filters.
	Tungsten	Fluorescent	Flash

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SNY_13156_ALPHA_A4_BRO SIZE: 210mm x 297mm ■ C ■ M ■ Y ■ K ■ PANTONE 1655 SNY_13156_ALPHA_A4_BRO SIZE: 210mm x 297mm ■ C ■ M ■ Y ■ K ■ PANTONE 1655