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Welcome to

It’s a brand new name.

And it’s a brand new spirit in photography.

is about inspiration. It’s about exploration and discovery. And it’s about the power of imagination.

Whether you’re serious about taking better pictures – or just serious about having fun with photography – takes you to the next level.

Conceived and created by Sony, is a synthesis of the most advanced digital technology, precision optics and innovative design. The result? A new family of Digital SLR cameras, lenses and accessories that’s quite simply like no other.

The way we see it, if you have a camera and you take photographs, you’re already a photographer. With we just want you to be an even better one.

100 Features

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Super SteadyShot inside camera body reduces camera shake with all lenses.

The 100 features an innovative image stabilisation system that shifts the CCD sensor to compensate for camera shake to deliver crisp, blur-free images with all compatible

system lenses.

10 Megapixel CCD and BIONZ image processing engine produce superb quality images.

The combination of a newly- developed 10.2 effective Megapixel CCD sensor and BIONZ image processing engine ensures extremely detailed, lifelike high resolution images right up to

A3 print size.

2.5" 230K pixel Clear Photo LCD Plus screen displays beautiful, high-resolution pictures.

The large 2.5" (230,000 pixel) Clear Photo LCD Plus screen displays shots with stunning authenticity and detailing. The anti-reflection coating and Clear Processing assure beautiful images that are easy to view… even outdoors or in bright ambient lighting conditions.

Wide line-up of interchangeable lenses.

There’s an extensive choice of high-quality lenses – from ultra wide angle to super telephoto – to get the very best out of the extraordinary imaging capabilities of the 100. The full range includes Carl Zeiss and Sony G lenses that have been designed to deliver the ultimate in imaging performance with outstanding clarity, geometric accuracy and colour reproduction.

High-speed response with built-in Eye-Start AF feature ensure stress-free shooting.

The powerful BIONZ image processing engine allows you to capture high-quality images quickly, allowing high-speed continuous shooting at up to three frames per second in JPEG fine mode – limited only by your memory card’s capacity. In addition, the camera’s innovative Eye-Start AF system brings images into crisp, clear focus the moment you lift the viewfinder to your eye.

CCD sensor coating and anti-dust vibration system for clear, dust-free images.

The 100 represents a significant advance in addressing the challenge of keeping the inside of the camera body dust-free when lenses are interchanged. Combined with an anti-static coating on the CCD sensor, the anti-dust vibration system dislodges dust particles from the sensor when the camera is turned off.

Up to 750 shots from a single battery charge.

The high capacity rechargeable lithium ion battery allows you to focus on shooting without worrying about running low on power. Coupled with the camera’s highly energy-efficient design, a single charge of the battery allows up to 750 shots (CIPA measurement).

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SNY_13156_ALPHA_A4_BRO

SIZE: 210mm x 297mm C M Y K PANTONE 1655

SNY_13156_ALPHA_A4_BRO

SIZE: 210mm x 297mm C M Y K PANTONE 1655

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Sony Alpha 100 specifications System lenses, A3 print size