Sony alpha 700 Sublime image quality, Revolutionary 12.24 megapixel Sony ExmorTM Cmos sensor

Sublime image quality

Revolutionary 12.24 megapixel

Sony ExmorTM CMOS sensor

35mm F1.4 (SAL35F14), M mode, 1/320 sec., F4, ISO 200,

White balance: Custom

New on-chip column A/D conversion and dual noise reduction

Developed by Sony, the all-new Exmor™ CMOS sensor realises the full creative potential of the lens range. The extremely high resolution of 12.24 effective megapixels ensures images that are rich in highlight and shadow detail. Proprietary Sony noise reduction technologies are applied both before and after analogue- to-digital conversion. Since conversion and noise reduction takes place on the Exmor™ CMOS sensor itself, output signals are exceptionally clean, even at sensitivity settings as high as ISO 3200. In addition, a 3-layer low pass fi lter preserves high-resolution detail while suppressing moiré effects and colour artifacts.

Advanced new BIONZ™ image processing engine

70 - 200mm F2.8G (SAL70200G), M mode, 1/800 sec., F4, ISO 200, White balance: Custom

The Exmor™ CMOS sensor and BIONZ™ image processor work together, reducing noise and ensuring crisp, accurate reproduction of details captured by the lens.

Another step forward in the evolution of image quality

The new BIONZ™ image processing engine inside the uses advanced Sony technology to capture colours with even richer texture and depth – just as the human eye perceives them. The BIONZ™ engine receives a clean digital signal from the Exmor™ CMOS sensor’s on-chip circuitry that suppresses noise from the outset, processing massive amounts of data from the sensor with lightning speed. Signals are then refi ned even further by screening out noise during RAW data conversion and image processing. This ensures faithful reproduction of the full range of detail, contrast and colour that’s captured by every lens.

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