Sony ECMALST1, VF55NDAM Variable information display, High visibility in bright and dark scenes

THE WORLD’S FIRST* XGA OLED VIEWFINDER# FOR SUPREME COMFORT AND EASE

Variable information display

The OLED viewfinder clearly displays detailed shooting information at high XGA resolution for quick and easy reading.You can display the data in your choice of five display modes (Shooting Data, Graphic, Digital Level Gauge, Histogram or Simple Display) by pressing the DISP button.The Digital Level Gauge indicates whether the camera is level in the horizontal and front-back directions. The Histogram displays the luminance distribution of pixels in the image, which can be adjusted through exposure compensation. And the Graphic Display shows the shutter speed and aperture value as graphs, while also clearly illustrating the exposure.

Shooting Data Display Graphic Display Digital Level Gauge Display

Histogram Display Simple Display

Frame coverage: 100%	OLED electronic	LCD electronic
Wide viewing angle: 27˚	view nder	view nder

Unrivaled resolution, contrast and response

Do it all from the viewfinder

The viewfinder is so informative and easy to view that every step in the photographic process — including setting up shooting parameters and previewing their effects in real-time, framing your subject and fine-tuning

Smart Teleconverter provides a clear and precise enlarged image

This convenient alternative to zooming makes it easy to capture distant subjects while viewing the finder. Press the Smart Teleconverter button on the back of the camera once to enjoy the

Camera technology takes a major leap forward with the introduction of the world’s first* OLED viewfinder.This extraordinary new XGA OLED Tru-Finder displays your scene with incredible contrast, clarity and color accuracy. Since Translucent Mirror Technology transmits the same image to the viewfinder and image sensor, you can view exactly what will appear in your photo, including defocusing effects that faithfully reflect your aperture settings.You can therefore perfect the background as well as your main subject when composing photos. Moreover, viewing is supremely easy in any type of lighting — a distinct advantage over optical viewfinders that are hard to view in the dark and LCD monitors that are difficult to view in bright sunlight.This viewing ease makes it much easier to concentrate on the scene.

The backlight-free design of OLED technology delivers incredible contrast

—10 times higher than conventional electronic viewfinders — that broadens the dynamic range. Accelerated OLED response also virtually eliminates both motion blur and residual images when tracking moving objects or displaying recorded movies. Slim unit dimensions gave Sony extra freedom to achieve advances like a wide 33.3° viewing angle, high 27 mm eye-point and 100% frame coverage. A high-precision 2,369k (approx.) dot resolution allows fine- adjustment of focus via Focus Magnifier, which enlarges part of the image so you can fine-tune the focus and then zoom out to capture the shot.

*Among interchangeable-lens cameras with an APS-C sensor as of August 2011.

#Available with SLT - A77, SLT - A65 & SLT - A58

Tru-Finder preview of exposure compensation

Tru-Finder preview of Picture Effect (High Contrast Monochrome)

the focus with the Enlargement feature, shooting photos and movies, and checking final results — can easily be handled from start to finish without removing your eye from the viewfinder. This is true even in bright outdoor lighting and during sports, portrait and macro photography. So you can fully concentrate on capturing spectacular images.

High visibility in bright and dark scenes

Since the viewfinder image is just as dim or bright as the actual scene, viewing is remarkably easy in any type of lighting — a genuine advantage over optical viewfinders that are difficult to view in dark settings and rear LCD monitors that are hard to view in bright settings.

equivalent of 1.4x magnification or twice for 2x magnification. When you’re pleased with the composition clearly displayed on the high-resolution XGA OLED, press the shutter button to record the image at a minimum 12-megapixel resolution.

Three grid displays

Whenever you desire assistance aligning the horizon or achieving a balanced composition, you can overlay one of three types of grids in the viewfinder.These include a 3x3 grid that follows the rule of thirds, a 4x4 grid that includes two 45-degree lines passing through the center, and a 6x4 grid that simplifies the alignment of multiple visual elements.

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