MDR-E737LP
Your basic essential with
• Stylish
• Neodymium magnet for powerful bass sounds
MDR-E818LP
Active Style Series
Designers’ Interview
Move to the beat
Put on Active Style headphones and hit the gym. Designed to combine fitness, fashion and the latest in audio technology, these sleek performers let you enjoy your favourite tunes while looking good and feeling good. Work up a sweat as you groove to a fresh, distinctive style with the Active Style headphones.
Your basic essential for powerful bass sounds
• Neodymium magnet for powerful bass sounds
Specifications |
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Type |
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| Open Air, Dynamic |
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Driver Unit |
| 16mm diameter, dome type (CCAW adopted) |
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Sensitivity |
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| 108 dB/mW |
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Impedence |
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| 16 ohms at 1 KHz |
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Perfect synergy of fashion, fitness and technology
“When we took on the design of Active Style headphones, we kept three themes in mind: fashion, fitness, and technology. By technology, we meant compelling structural design, performance and reliability .We’re lucky that high- tech materials today enable very polished styling and are extremely
Jun Komiyama, Sony Corporation Creative Centre Producer
Beauty inside and out
“Active Style is an original set of products, so we tried a new style of packaging. Clamshells are expected to showcase the entire product. But this time, we defied convention by concealing half of the headphones. We tease people by revealing the most attractive portions of each model in a cutaway window. It’s an effect that works well with symmetrical products such as these. I think we succeeded in reworking traditional clamshell packaging while letting the products, which are unmistakable examples of Sony style, play the starring role.”
Natsuki Kimura, Sony Corporation Creative Centre Designer
Magnet |
| Neodymium (300kJ/m3) |
Frequency Response (Hz) | ||
Power Handling Capacity |
| 50mW (IEC) |
Cord |
| TPC |
Supplied Accessories |
| L shaped stereo |
Weight (Without cord) | Approx. 7g | Approx. 6g |
One design, five models.
“For headphones worn during fitness activities, our first task is ensuring a good fit. They must not fall off easily, even if users move around a lot. But enlarging the pads or applying too much pressure on users’ ears is hardly an elegant solution. From the standpoint of design, structurally simple headphones that gently envelop your ears and resist falling off would be desirable. Surprisingly, there were no precedents for the ideal shape. After trying several approaches, we decided on five models of Active Style headphones.”
Yasuo Yuyama, Sony Corporation Creative Centre Senior Producer
Music and fitness. It’s your style.
“For designers, headphones are very satisfying products to work on. Not many things in industrial design are so close to users, physically. They’re virtually extensions of the user’s body. These kinds of products can’t be described by specifications alone. We can invite users to find their own unique style through design, and that’s enjoyable. It’s the greatest compliment to us if users refuse to part with their favourite headphones, even after replacing their audio player.”
Jo Wada, Sony Corporation Creative Centre Chief Art Director
P e r s o n a l A u d i o C o l l e c t i o n I O c t 2 0 1 0 - M a r 2 0 1 1 | 43 |
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| SYW033 PA | 10/25/10 6:33:14 PM |
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