White Paper V600

Examples of usage

Streaming of music (on demand)

Browse to a Web page to check out the latest top ten list of pop music, to see if there are any new songs. Select a few songs, stream the music to the phone and listen to the songs through the stereo headset or via the built-in loudspeaker.

Streaming of news (on demand)

Browse to a morning paper’s Web page to check the news. Select the five-minute version of the latest financial news, stream the news to the phone, and watch it on the bus on the way to work.

Streaming/download of music video (on demand)

Browse to a Web page and decide to check out the latest rock videos. Select a video to watch, click the link and then stream a one-minute version of the video. Download and pay for the complete video. A memory check is automatically performed to make sure that the phone has enough free mem- ory.

Streaming of live radio (broadcast)

Check out and listen to a favourite radio station. Browse to the home page and start to stream the content. The content is audio or audio with pictures of the artist.

Streaming of live traffic information (broadcast)

Find out if there is a traffic jam on the highway before heading home. Browse a page for local traffic information. If there is a traffic jam, take an alternative route home.

User-created content (Web album)

Show friends how fantastic the beach is whilst on vacation. Record a video clip and upload it to a Web album. Friends can then stream or download the clip to their computer or phone.

Market and revenue possibilities

As streaming means “seeing the product without having it”, it can be extensively used in the music and film industry. There are also great revenue possibilities for subscription-based content; for exam- ple, the user can subscribe to several on demand services such as news and traffic information.

Gaming

Gaming is now seen as a standard feature in mobile phones, where Sony Ericsson promises to be a step ahead in this regard. This is not only

due to faster download capability on the network. There are some other reasons why the actual gaming experience is better – the way Java has been implemented, the fact that more processing power has been dedicated to the games, the large 262k colour screen and more sophisticated graphics with Java 3D and the Mascot API. The result is

games with improved graphics that react faster to user commands when using the navigational key as a joystick or game controller. The phone takes mobile gaming to new heights.

Supporting J2ME™ (Java 2 Micro Edition), the phone lets users download and run new games and applications. This is a great way to upgrade the game gallery, install work-supportive programs and personalize the phone.

SMIL

SMIL stands for Synchronized Multimedia Integration Language and is pronounced “smile”. SMIL is an advanced XML-based protocol, and Sony Erics-

son’s MMS implementation supports a subset of the SMIL 2.0 protocol according to OMA MMS IOP document version 1.2.

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August 2005