Press Release

Sony Ericsson puts music first in the W980 Walkman® phone to deliver a clear audio experience

The Sony Ericsson W980 brings an unrivalled music experience that gives you every excuse to lose yourself in acoustic bliss

Barcelona, Spain – 10th February 2008 – Sony Ericsson today revealed the W980, a Walkman® phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman® on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.

“The W980 Walkman® phone really sets a new standard for music on your phone,” said Ben Padley, Head of Music Marketing, at Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

W980 Walkman® phone

Created with music in mind

·Clear audio experience

Superior sound quality lets you enjoy your music as it was meant to be heard

·Walkman® on Top

Intuitive music access and control,

·Storage solutions

8GB internal memory lets you store up to 8,000 songs*

Be true to the original recording

The W980 Walkman® phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording

Share your music with friends

The W980 Walkman® phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio

Sony Ericsson

Sony Ericsson House

Call: +44 (0) 20 8762

Mobile

202 Hammersmith

5800

Communications

Road

Visit:

VAT Number GB781457994. Registered in England Number 4257114

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Sony Ericsson W980 manual · Walkman on Top, · Storage solutions, Be true to the original recording

W980 specifications

The Sony Ericsson W980, released in early 2008, stands as a testament to the innovative spirit of its era, merging cutting-edge technology with the classic design aesthetic of the Walkman line. As a feature-rich mobile phone, it was designed primarily for music enthusiasts, boasting an array of capabilities that positioned it as one of the standout devices of its time.

One of the W980's hallmark features is its exceptional music playback quality. Equipped with a dedicated Walkman music player, it allowed users to enjoy high-quality audio with ease. The phone supports a variety of audio formats, including MP3, AAC, and WMA, catering to different music tastes. Moreover, the W980 comes with a generous storage capacity of up to 8GB via the expandable M2 memory card slot, ensuring that users could carry their extensive music libraries with them wherever they went.

The W980 is also known for its impressive design. The sleek, clamshell form factor is not only stylish but also practical, offering protection for the screen and buttons when closed. Available in sophisticated colors such as 'Dusky Black' and 'Luminous Green', the phone appealed to a wide array of consumers. Additionally, the device featured a 2.2-inch QVGA display, which provided sharp images and a pleasant viewing experience for both music album artwork and videos.

In terms of connectivity, the W980 supports Bluetooth, allowing users to connect seamlessly to wireless headphones and other devices. The inclusion of A2DP support further enhances the wireless music experience, enabling high-quality audio streaming. Furthermore, the phone features a built-in FM radio, providing users with access to local radio stations, which is an appealing option for those who enjoy live broadcasts.

The W980 is built on the Symbian platform, providing a user-friendly interface along with various customizable themes, ensuring that users could personalize their experience. The phone also includes an integrated camera, boasting a 3.2-megapixel resolution, enabling users to capture moments with decent clarity, although it lacks advanced features found in later smartphones.

In conclusion, the Sony Ericsson W980 embodies a unique fusion of music-centric features, modern design, and practical functionality, making it a popular choice for those looking to integrate their passion for music into their mobile experience. As the mobile landscape has evolved, the W980 remains a nostalgic reminder of the mobile phones that paved the way for the multifunctional smartphones we use today.