Eco Sensor and screen brightness
Eco Sensor adjusts the brightness of the TV automatically. This feature measures the light in your room and optimises the brightness of the TV automatically to reduce power consumption. If you want to turn this off, go to 
> 
Settings > System > Eco Solution > Eco Sensor.
Still image warning
Avoid displaying still images (such as jpeg picture files), still image elements (such as TV channel logos, stock or news crawls at the screen bottom etc.), or programmes in panorama or 4:3 image format on the screen. If you constantly display still pictures, it can cause image
•Avoid displaying the still image for long periods.
•Always try to display any image in full screen. Use the picture format menu of the TV set for the best possible match.
•Reduce brightness and contrast to avoid the appearance of
•Use all TV features designed to reduce image retention and screen burn. Refer to the
Caring for the TV
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If a sticker was attached to the TV screen, some debris can remain after you remove the sticker. Please clean the debris off before watching TV.
The exterior and screen of the TV can get scratched during cleaning. Be sure to wipe the exterior and screen carefully using a soft cloth to prevent scratches.
Do not spray water or any liquid directly onto the TV. Any liquid that goes into the product may cause a failure, fire, or electric shock.
Turn off the TV, then gently wipe away smudges and fingerprints on the panel with a
After that, remove moisture with a dry cloth. While cleaning, do not apply strong force on the surface because it may cause damage to the panel. Never use flammable liquids (benzene, thinner, etc.) or a cleaning agent. For stubborn smudges, spray a small amount of screen cleaner on the cloth.