FIFA World Cup™

An intelligent communications solution by Avaya and Citrix

As the Official Convergence Communication provider for the 2006 FIFA World Cup™ in Germany, Avaya provided a champion communications network for the world’s largest sporting event. The converged network – combining voice and data on the same infrastructure – connected the 12 host stadiums, the international media centers in Munich, Berlin and Dortmund, and the FIFA headquarters in Berlin. Players, coaches, volunteers and fans alike benefited from the Avaya network that was instrumental in player and journalist accreditation, results reporting, material tracking, accommodation confirmations, transportation, and ticketing, among other critical functions. With an estimated 45,000 network connections, 30,000 network devices and over 15 terabytes (or 15,000,000,000,000 bytes) of data, it is the largest converged communication network ever built for a sporting event. For more information, visit www.FIFA.com.

Challenge

FIFA needed to manage a directory for 100,000 people from disparate organizations working on the FIFA World Cup, and provide easy, quick access to contact information contained in that directory across mutiple sites including stadia, headquarters, hotels and other venues. In addition, the organization sought to provide real time score updates and venue information to the browsers of the IP phones in the overall converged network provided by Avaya.

Solution

Citrix provided Avaya the Express Directory solution, part of the Avaya Phone Application Suite, enabling LDAP directory integration to manage a very large and fluid directory of people from disparate organizations. Using intelligent algorithms and pruning, users could use a few quick keystrokes and access contact information right on the browsers of the Avaya IP Telephones. Approximately 4,500 Avaya IP Telephones were installed across several FIFA locations – including stadia, headquarters offices and hotels where FIFA personnel were based.

The Avaya Phone Application Suite incorporates a new breed of converged applications, including broadcast alerts, express directory, click-to-call from a PC, and text messaging for Avaya IP Telephones. The product portfolio includes: the Avaya Application Gateway AG250, the only hardware element of the portfolio, which enables users to run phone applications on the browsers of the Avaya 4600 IP Telephones; the Avaya Productivity Pack consisting of Broadcast Alerts, Text Messaging, Express Directory, and Click-to-Call; Transformed Applications and Avaya Design Studio. The Avaya Application Gateway AG250 enables applications to be reformatted or configured to deliver existing web-based (HTML/XML) applications for easy, interactive access and use on the Avaya 4600 and 9600 Series IP Telephones.

Results

▶Speed and accuracy of communications. Individuals were easier to locate and real time updates of scores were ubiquitous and useful.

▶Increased productivity.

▶More intelligent processes.

▶Cost savings. Extend converged infrastructure to decrease costs by offering telephony features on the browsers of converged devices such as directory look-up.

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Avaya 2 manual Fifa World Cup, An intelligent communications solution by Avaya and Citrix
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2 specifications

Avaya 2 is an advanced communications solution renowned for its robust features and adaptability, catering to businesses of all sizes. It is part of Avaya's strategic focus on delivering unified communications and contact center solutions that emphasize efficiency, collaboration, and customer satisfaction.

One of the main features of Avaya 2 is its seamless integration with a variety of communication tools. This includes voice, video, messaging, and conferencing capabilities that empower organizations to connect with employees and customers effortlessly. The system supports both on-premises and cloud deployment, allowing businesses to choose an infrastructure that aligns with their operational strategy.

Avaya 2 leverages cutting-edge technologies such as artificial intelligence and machine learning to enhance user experience. These technologies streamline processes by automating routine tasks and providing insights through data analytics. For instance, AI-driven chatbots can handle customer inquiries, freeing human agents to focus on more complex tasks, ultimately improving response times and customer satisfaction.

Another characteristic of Avaya 2 is its customizable user interface. The platform allows users to personalize their workspace, making it easier to access the features they use most frequently. This level of customization fosters better productivity, as employees can tailor the system to suit their specific workflows.

Security is a top priority for Avaya 2. The solution incorporates advanced security measures including encryption, authentication protocols, and compliance with industry standards to protect sensitive data. This is especially crucial for organizations handling proprietary information or customer data, as it mitigates the risk of breaches and builds trust with clients.

Moreover, Avaya 2 enhances collaboration through features such as team messaging and video conferencing, facilitating real-time communication among teams, which is essential in today’s hybrid work environment. Organizations can create dedicated channels for projects, ensuring everyone is aligned and informed.

Overall, Avaya 2 stands out in the crowded field of communication solutions due to its unique blend of features, state-of-the-art technology, and emphasis on security and customization. It serves as a reliable platform for businesses looking to enhance communication efficiency, improve collaboration, and elevate customer satisfaction in an increasingly digital world.
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