AN INTRODU CT ION TO RA DIO
How to Buy a Radio
Having loved radio for over 40 years, we have learned quite a bit about what type of radio is best for a particular situation. You will get the best service, if you can decide what the highest purpose is for the radio you want. If you think about it this way, you may get a pleasant surprise on the price. Perhaps half the time the best radio for your purpose will cost less money than you originally expected, not more. At the same time, donʼt worry if the radio that you want costs more. It is far better to save your money for awhile, in order to get what you really want, because many people listen to their radios for 10 years or more. If you buy a radio that is not the one you really want, you may be reminded every time you turn it on.
How We Pick our Radios
Each type of radio we carry is put through a testing process that you would not want to match at your home. Most radios tested do not make it into our lineup for one reason or another. We ask ourselves why our cus- tomers would be interested in this model and how well the radio holds up to its designed purpose. We open it up and inspect it for quality and value and decide whether it is the best in its class or best for the money. Each radio is looked at in respect to people who are on a budget, and also for those who may not be on a budget.
AM performance is tested around noon time. At that time, very weak sta- tions can be tuned that remain at a constant signal level and donʼt fade in and out. It is then easy to see how one radio compares to another when tuned to the same station. If two radios are found that are very similar, we dig deeper and go into the history of the company behind the radio, then the better their history of quality, the more likely we are to carry that brand of radio. C. Crane has a quality control system in Fortuna and also over- seas to raise quality and reduce problems. Since we repair our own radios we have good idea of what to look for.
We carry many different brands of radio for a very good reason ... to serve you, our customers. It is, however, most fun and rewarding to design and manufacture our own radios based on what our customers have requested. Many of our employees, including the owners, have been building products since we were children. This is who we are. Besides the internet (check out our WiFi Radios), we believe radio is the most powerful and important media type in the United States, including
television. We hope you will give us a call and/or visitwhen
you need a radio.ccradio.com
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