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MVP Series Product Guide - 17 - Features and benefits
SIMPLE OPERATION

FEATURE FUNCTION END-USER

BENEFIT

SALES

CHANNEL

ADVANTAGE

NEW Cantilever

Printhead (with

head open lock)

Side-opening printhead,
unlatches easily providing
wide clearance and access
to the printhead.
Head open lock ensures that
the printhead stays in full open
position
Easier to load ribbon and
media. No threading required.
Easy access for cleaning;
keeping the printhead clean
improves print quality.
Widest media path in the
industry Compare our
wide access printhead
with the competitor’s
restricted access.
Simple to operate,
reducing support
requirements

NEW STANDARD

BACK-LIT LCD

CONTROL PANEL

Multi-functional display panel
enables operator to configure
the printer’s communication
parameters using 2 line, 16
character text, easy to read
error messages and
instructions; multi-lingual
support.
Fasters set up time.
Display is Backlit and easy to
read in dim or bright light from
any angle.
User can make adjustments
and configure the printer to meet
the specific needs of his
application.
Less support
requirements.
NEW Full-size

MEDIA WINDOW

Oversized window permits
more light to enter the media
supply cavity.
Allows operator to monitor/
view supplies status from near or
far.
User can monitor when
supplies get low well before they
become depleted
Improved customer
efficiency - Less
downtime

Colour-coded

operator “cues”

Identifies which components
are adjustable in order to
operate or optimise the
printer.
Easy to use. Printer
operation is more intuitive, less
complicated with less training.
Easy to demonstrate
printer operations,
reduces training and
support requirements.

Auto-calibration Printer automatically

calibrates media at power up
or when printhead is opened.
Uses only a single label to
calibrate most applications.
Automatically adjusts to any
size label. No operator
modification required.
Minimises label waste by
using one label for calibration
within typical applications.
Easy to sell to customers
using various sized
labels. Reduces training
and support requirements

SUPPLIES

LOADING

DIAGRAM

EMBOSSED IN

THE MAINFRAME

Printhead open lever
Printhead
assembly
Media supply guide
Media guide
Media
supply
hanger

Simplified loading of
supplies. Operator just
follows the diagram.
Convenient and requires no
manual or training. The
instructions are never lost nor
wear off.
Reduces training
requirements for media
loading.
Less support
requirements-- user will
always load the printer
correctly.