Datamax 200MVP Brady vs. Sato MVP Series CL408e, Pcmcia-Opt, 4MB Dram 18MB STD, Yes Std Ieee/Usb

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Brady MVP Series versus Sato CL408e

BRADY vs. Sato			Brady	Sato
			MVP Series	CL408e
PRINT FEATURES
Direct thermal, Direct Thermal			DT / TT	DT / TT
Print Width, max.			4.09" (104mm)	4.10" (104mm)
Print Length, max. w/std RAM			105" (2667mm)	14" (356mm)
Print Length, optional w/add'l RAM			105" (2667mm)	49" (1249mm)
Dots/Inch, std			203 (8 dots/mm)	203 (8 dots/mm)
			300 (12 dots/in)
Max Print Speed			2" - 10" / sec	2" - 6" / sec
			(51mm - 254mm)	(51mm - 152mm)
Auto-Calibration			Standard	NO
Connectivity & Control		Solution	BradyConnect - Standard	NO
Scalable Fonts Resident			Standard	Standard
MEDIA FEATURES
Liner Width,	max.		4.5" (114mm)	5.15" (131mm)
	min.		1.0" (25mm)	0.87" (22mm)
Label Length,	max.		39" (991mm)	49" (1249mm)
Peel-Off)	min.	(Tear /	0.25” (200dpi), 0.125” (300dpi)	Unknown
			/ 1.0 (25mm)
Roll Size, O.D. & Mounting			8.0" (203mm)	8.0" (203mm)
Max Ribbon Length			1476' (450m)	1476' (450m)
OPTIONS
Tear-Off			Standard	Standard
Peel-Off			YES - Option	YES – Option
Non-Roman (Asian) Font License			YES - Option	Unknown
Cutter			YES - Option	YES – Option
LCD Display			Standard	Standard
Rewind			YES - Option	NO
Additional RAM (up to)			1, 2MB & 8MB Flash	4MB Flash / 16 MB
				PCMCIA-OPT
OTHER
Standard RAM			4MB DRAM	18MB STD
Processor / Buffer			32 bit	32-bit RISC/133 MHz
Interface
Serial			YES – STD	YES – STD
Parallel			YES – STD	IEEE/USB
Ethernet			YES – Option	YES – Option
Shell & Case Construction			Metal	Metal
Weight			32lbs (15kg)	29 lbs. (13 kg.)
Size (H" x W" x L")			13.3" x 10.9" x 18.7"	12.6" x 16.9" x 10.6"
			(338 x 277 x 475 mm)	(320 x429 x 269mm)
	BASE UNIT LIST PRICE		1795 € / 2125 €	1582 €

Sato’s business philosophy is based on the notion of manufacturing rugged, dependable bar code printers for warehousing and industrial environments.

Disadvantages of Sato CL408e vs. Brady MVP Series

•The MVP offers BradyConnect remote connectivity and control solution (standard).. A feature currently not available on Sato printers.

•No auto-calibration on CL408e -instead dip switches are factory set at 1/8” between labels.

•LCD standard on CL408e but only enables you to receive error messages, on-line/off-line ready signal and darkness settings – all other configurations are dip switch controlled.

•Made in Japan (i.e. sourcing of parts and technical expertise may take longer and be more difficult to obtain).

MVP Series Product Guide - 29 - Competitive Analysis