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MVP Series Product Guide - 29 - Competitive Analysis

Brady MVP Series versus Sato CL408e
Sato’s business philosophy is
based on the notion of
manufacturing rugged,
dependable bar code printers
for warehousing and industrial
environments.
Disadvantages of Sato
CL408e vs. Brady MVP
Series
• The MVP offers
BradyConnect remote
connectivity and control
solution (standard).. A
feature currently not
available on Sato printers.
• No auto-calibration on
CL408e -instead dip
switches are factory set at
1/8” between labels.
• LCD standard on CL408e
but only enables you to
receive error messages,
on-line/off-line ready
signal and darkness
settings – all other
configurations are dip
switch controlled.
• Made in Japan (i.e.
sourcing of parts and
technical expertise may
take longer and be more
difficult to obtain).
BRADY vs. Sato
Brady
MVP Series Sato CL408e
PRINT FEATURES
Direct thermal, Direct Thermal DT / TT DT / TT
Print Width, max. 4.09" (104mm) 4.10" (104mm)
Print Length, max. w/std RAM 105" (2667mm) 14" (356mm)
Print Length, optional w/add'l RAM 105" (2667mm) 49" (1249mm)
Dots/Inch, std 203 (8 dots/mm)
300 (12 dots/in) 203 (8 dots/mm)
Max Print Speed 2" - 10" / sec
(51mm - 254mm)
2" - 6" / sec
(51mm - 152mm)
Auto-Calibration Standard NO
Connectivity & Control Solution BradyConnect - Standard NO
Scalable Fonts Resident Standard Standard
MEDIA FEATURES
Liner Width, max. 4.5" (114mm) 5.15" (131mm)
min. 1.0" (25mm) 0.87" (22mm)
Label Length, max. 39" (991mm) 49" (1249mm)
min. (Tear /
Peel-Off)
0.25” (200dpi), 0.125” (300dpi)
/ 1.0 (25mm) Unknown
Roll Size, O.D. & Mounting 8.0" (203mm) 8.0" (203mm)
Max Ribbon Length 1476' (450m) 1476' (450m)
OPTIONS
Tear-Off Standard Standard
Peel-Off YES - Option YES – Option
Non-Roman (Asian) Font License YES - Option Unknown
Cutter YES - Option YES – Option
LCD Display Standard Standard
Rewind YES - Option NO
Additional RAM (up to) 1, 2MB & 8MB Flash 4MB Flash / 16 MB
PCMCIA-OPT
OTHER
Standard RAM 4MB DRAM 18MB STD
Processor / Buffer 32 bit 32-bit RISC/133 MHz
Interface
Serial YES – STD YES – STD
Parallel YES – STD IEEE/USB
Ethernet YES – Option YES – Option
Shell & Case Construction Metal Metal
Weight 32lbs (15kg) 29 lbs. (13 kg.)
Size (H" x W" x L") 13.3" x 10.9" x 18.7"
(338 x 277 x 475 mm)
12.6" x 16.9" x 10.6"
(320 x429 x 269mm)
BASE UNIT LIST PRICE 1795 € / 2125 € 1582 €