At NAD Electronics an obsession for music, and a traditional commitment to sonic and visual fidelity, have remained steadfast over our 36 year history. So has our quest for ever-greater simplicity, innovation, and user-friendliness. Since these also happen to be the values of many of the world’s most demanding reviewers, the critics have raved about NAD audio excellence and have made us something of a performance standard in the audio/video world.
Distinctive products seek a selective audience. NAD’s intent, by design, is to meet and even exceed the highest audio and video expectations of serious performance enthusiasts. Artistic authenticity—the ambition to achieve the highest accuracy in the reproduction of the artist’s original creation—drives every design decision at NAD. Whether the medium is music or movies; our objective is to place the NAD owner in the heat of the action of a theatrical blockbuster, or third-row-center stage of a favourite musical event. Solid engineering, honest power, and a passion for realism are NAD’s recipe for achieving this goal.
Given the excitement and impact of home theatre, it can be easy to overlook that music remains the truest test of any audio system. Every NAD component is conceived and engineered with this “Music First” design mandate: a commitment to deliver a true high-fidelity music listening experience. So while we insist that NAD designs reproduce the full impact of a surround sound movie, we equally demand the purity of a brilliantly played and masterfully recorded classical composition or jazz session. Only components that deliver this with effortless power and resolve, can satisfy NAD’s “Music First” credo.
Just as essential, NAD components preserve the artistic intent of musicians, producers, and directors, despite the obstacles that system-setup and room acoustics can so often present. Put another way, NAD receivers, amplifiers, and source components don’t just work perfectly in ideal setups, they’re engineered to deliver benchmark-quality sound and picture for real people, living in the real world. Listen, and read beyond the hype. Visit your NAD audio-video specialist to discover first-hand how everything you’ll hear is true.
