Samsung Televisions TVs Data 2000 %, Source Statistics New Zealand, Household Economic Survey

MEPS − Televisions April 2005

Data on the overall ownership profile for televisions in New Zealand became limited when licensing ceased in 1999, and data collection is now only carried out by Statistics New Zealand and through surveys by firms such as A C Nielsen, all of whom charge for detailed information.

The data in Table 2 was obtained from Statistics New Zealand’s Household Economic Survey, and excludes TVs in commercial premises such as hotels. In using it for the purposes of economic analysis, it will thus produce conservative numbers. It does indicate that the number of principal (first or only) TVs in households is 1,463,900 compared with a total number of TVs of 2,785,600, i.e. on average almost every household has two TVs.

Table 2: Estimated number of TVs in households for the year ended June 2004

Number of TVs in	Estimated		Total No		Equivalent
	number of	Percent			Australian
household	households		of TVs	Data (2000) %
0	30,600	2	0		0.5
1	590,200	39.5	590,200		38.6
2	541,900	36.3	1,083,800		39.4
3	242,200	16.2	726,600		15.3
4	63,000	4.2	252,000	)	6.2
5+	26,600	1.8	133,000	)
Total all households	1,494,500	100	2,785,600		100

Note: Household numbers are rounded to the nearest hundred

Source: Statistics New Zealand, Household Economic Survey

The available Australian data suggests that television penetration probably increased linearly from 0% in 1956 (the date of introduction) to about 90% by 1975. The New Zealand data appears to lag the Australian data slightly in some categories, but probably not significantly. Television ownership is in excess of 1.86 televisions per household.

Table 3: Penetration of Television Ownership – Australia & New Zealand

New Zealand (Year and source)			Australia (Year and source)
1959	(no TV)	0%	1955 (no TV)		0%
			1961	(Census − NSW)	48%
			1966	(Census − NSW)	70%
			1970	(Census − NSW)	90%
			2000	(NAEEEC)	99.5%
2004	(Statistics NZ)	98%

The average age of TVs in New Zealand is not known. Current economic life of standard CRT style TVs is assessed as averaging 7 years, with 70% falling between 6-11 years. Before the advent of video game accessories such as Playstation and X-Box older TVs were passed on to children for their bedroom, or taken to holiday homes. However with the advent of Audio/Video (A/V) input requirements for Playstations etc, more modern TVs were demanded by users. As the prices for smaller new TVs dropped, the older stock was replaced, although the older sets probably still account for the 22% of homes with 3 or more TVs.

Based on a seven year life, the stock of TVs in households owning one and two TVs is approximately 1.7 million and an approximate sales figure would be one seventh, or 240,000

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