Media player

The Media player converts the phone into a portable MP3/MPEG4/3GP player. Play music, watch pictures and slide shows, as well as streamed or

downloaded video clips.

VGA camera

With a VGA camera, the Z500a is always available to take pictures. Taking a picture or recording a video clip and sending it as part of a

multimedia message or as an email attachment is just a few clicks away. The camera also features a 4X zoom.

Sony Ericsson’s constant goal of making products easier to use has resulted in QuickShare™.

QuickShare is the fastest and easiest way to share images. With minimal hassle and just a few clicks, moments can be captured with the integrated camera and shared with friends!

But there is more to QuickShare than sending images with a picture or email message. QuickShare is about ease of use of all the imaging features of the product.

Full graphic 65K color display

 

The color screen, 128 x 160 pixels,

STN

enhances viewing, facilitating high-

 

 

quality multimedia and entertainment.

 

From standby, the phone features a

 

user interface built on the “desktop”

 

concept, which is widely used in many

 

computer operating systems. From

here, navigation between different main functions in the phone is done by selecting the icons representing these functions.

MMS

Reacting to the enormous popularity of mobile phone messaging, Sony

Ericsson has incorporated the latest messaging standard, along with a

color display for an enhanced imaging experience.

Say it in words, say it with pictures, animate it, add sound. Have fun putting together Multimedia birthday and holiday greetings. On vacation, use the mobile phone to send a digital postcard with stylized text, digital

White Paper Z500a

pictures of the location, and authentic sound clips, to friends and family back home. When shopping, send a picture of a bargain that a friend has been looking for.

With MMS, there are many interesting applications to subscribe to, for example, stock information, movie trailers and weather reports.

PlayNow

Content such as music, video and images may be previewed before purchase.

User experience

A unique direct-link to download music, video, games, themes and images, which is easy to use and promises you the best-selling content for mobile download.

By pressing the PlayNow icon on the phone desktop, you can, for example, go straight to a live list of Top Music Hits. Choose a ringtone clip, listen to it, and if you like what you hear, you can buy it and add it to Sounds. You can then listen to it or use it as often as you want.

Content formats that are supported

All formats that are supported in the phone can be down- loaded. Music, video and images may be previewed before purchase. The music format is MIDI or MP3.

How the service works

This service is owned by Sony Ericsson or hosted by Sony Ericsson for a network operator. The PlayNow or other premium content is maintained and managed, for example, by Sony Music or Sony Pictures. The content on offer can easily be suited to a specific region or opera- tor.

Implementation costs for network operators may be min- imal and server communication is based on existing, well-established standards. Sony Ericsson offers first or second line support according to the agreement on host- ing a white label service or not. High level cooperation is available for the design, look and feel, of content man- agement.

Operator benefits

This service is aimed at providing quality and quantity revenue for network operators. This is truly an ARPU driver with low costs for operators. The process involves:

Downloading a list

Previewing content

Choosing content

Buying content

4

June 2004

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Sony Ericsson Z500A manual Media player, VGA camera, Full graphic 65K color display, PlayNow