1 | 1. Mr. 0 | 2. Mrs. Cl | 3. Ms. 0 | 4. Miss | 0 | ,,1A |
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| Initial: | La\t | Name: |
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| Address: | (Number and | Street) |
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| State: | zip: |
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2 | Phone* |
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| 3 | Date of Purchase: | hi | Y&U |
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4 Store Name:
5 Where did you make your purchase?
I, Cl | Car audio | store | 3. | 0 | Superstore | 5. | Cl | Catalogue/mail ordet |
2. 0 | Automobile | dealer | 4. | 0 | Department store | 6. | q | Other |
6Check the two (2) most important reasons you chose Blaupunkt over the competition:
I .lJ | Friend/Family | recommendation | 6. | 0 | Styltng/Appearance | I I. | Cl | Blaupunkt | Reputation | |||
2.0 | Salesperson | recommendation | 7. | 0 | Tuner | quality/features | 12. | 0 | Detachable | Face | ||
3.0 | Tape player | quality/features | 8. | 0 | Blaupunkt | warranty | 13. | 0 | Magazine | review | ||
4.d’ | CD player quality/features | 9. | Cl | Convenient | installation | 14. | 0 | Value | for | price | ||
5.0 | Ease of use/location of controls | IO. | 0 | Sound | quality | 15. | Cl | Other | II)c\ir,lw ,n colmllcnl\, | |||
7 In what vehicle will this Blaupunkt product be installed?
Make: ~ / | Model: |
| Year: |
example: | Ford. | example: Muytane | example I’)65 |
8How did you first learn about Blaupunkt? 15 Including
| 1.O | Friend/relative |
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| 5. | q | Radio | ad |
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| people living | in your | household? |
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| 2.0 | Salesperson |
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| 6. | Cl | Newspaper | ad |
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| (EXAWI FS | 01. 02. 03. |
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| 3.0 Magazine article 7. Cl Magazine ad |
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| 4.0 | display |
| 8. | 0 | Not | sure |
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| 16 | NOT | includine | vourself, | what are the AGES of | |||||||||
9 | When | did you make your | decision on which |
| other | people living in your | household? |
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| model to buy? | I. | 0 | Before | coming | to the store |
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| Ape (tn | years1 |
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| 2. | q | At the store |
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10 | What | brand was6yo;oFd |
| choice? |
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| 1. 0 | Alpine |
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| Il. | q | Sony |
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| 2. Cl | Audiovox | 7. Cl Kenwood | 12. 0 | Other |
| Fetnale |
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| 3. q | Clarion | 8. El Panasonic | 13. 0 | None |
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| 4. 0 | Eclipse | 9. Cl Pioneer |
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| 17 | Marital Status: | I.0 | Married | 2.U | Single | |||||||||
| 5. 0 | Jensen | IO. Cl |
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11 | Who | installed | this | product? |
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| 18 | WWII | bestdes~tibe~your family immme? |
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| 1.0 | Store where the product was purchased |
| I.0 | Under $l5,ooO | 5. q | |||||||||||||||||
| 2.0 | I did | it myself |
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| 4. Cl | Independent | installer |
| 2.0 | $ | 6. El | |||||||||||
| 3.0 | Friend or relative |
| 5.0 | Other |
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| 3.0 | 7. 0 | ||||||||||||
12 | Which of these products | do you plan to buy |
| 4.0 | $35,000~$49.999 | 8. q Over $15O,ooO | |||||||||||||||||
| in the future? (check all that apply) |
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| In the last six(6) months have loa or your spouse: | |||||||||||||||||
| 1.0 | None |
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| 4. q | Amplifier | 6. | Cl | Equalizer | z9 | |||||||||||||
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| I.Cl Purchased clothes through the mail’! |
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| 2.0 Font speakers 5. 0 Subwoofer 7. 0 CD changer |
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| 2.0 Purchased gifts through the mail? |
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| 3.0 | Rear speaken |
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| 3.0 | Worked | in your | garden’? |
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13 I)ateofyourbhth: |
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L- |
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| 4.0 | Traveled | on vacation? |
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| 5.0 | Purchased a PC or PC software? |
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| 6.0 Purchased two or more books’? |
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| Education |
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14 | (Please check | which | category | applies): |
| 7.0 | Purchased | cassettes/CDs? |
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| 1. Cl High | School |
| 3. Cl Completed | College |
| 8.0 | Donated | to wildlife/environmental | causes? | |||||||||||||
A | 2. 0 | Some | College |
| 4. 0 Graduate | School |
| 9.0 | Donated | to charities |
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