Understanding the Light Production Market

Savin C6055/C7570

While some departmental activities may require unique tools, most will be effectively served by the C6055 and C7570 MFPs. Common document types include proposals, presentations, reports, budgets, databases/customer lists, e-mail and memos, training manuals, sales literature and specification sheets.

The primary desktop applications used to create these documents will most likely be part of the Microsoft Office Suite—Word, Excel, PowerPoint and Access—or possibly Corel’s WordPerfect and Lotus 123. For e-mail and the web, Microsoft Outlook and Internet Explorer will be the dominant applications, with some Netscape Navigator, Mozilla Firefox and Opera (“shareware” browsers) users.

What is notable about these types of documents is that, while benefiting greatly from the addition of color for covers, charts and photos, they may not require special papers other than cover stocks. For most users, the business color produced by these systems—with the reference colors correct, i.e. red apples, green grass, blue sky, etc.—is more than adequate for their needs.

The C6055 and C7570 are designed for an average monthly volume of 30,000 and 50,000 copies/prints, respectively, and customers whose color volume is at least 50% of their total print volume.

A final aspect of the C6055/C7570 series is its size/installation requirements. Whereas many production-class devices are physically quite large and require a dedicated space or room, the C6055 and C7570 are compact, with the mainframe measuring just 29.5” x 33.5” x 41.3” (WxDxH) and only 55.4” wide with the finisher. Further, no additional clearance behind these systems is required—unlike all the other systems on the market. This means that the unit can be installed flush against the wall and further minimizes the system footprint, making effective use of expensive office real estate.

Understanding the Light Production Market

While the C6055/C7570 discussion thus far as been focused on office and walk-up opportunities, the reliability, productivity, paper handling and range of finishing options of these systems also allow them to compete in selected production markets. When referring to production markets, we are talking about customers that have a dedicated printing/copying requirement. That is not to say that the C6055/C7570 systems are replacements for or competitive with an offset duplicator or high volume color copier. Rather, the C6055/C7570 can be complementary components in an existing production environment.

Many customers purchased earlier color systems because they were the only alternative at the time, and not because they were a specific match to customer needs. As a result, many of these systems have been extremely underutilized, and customers have paid excessively for the use they have derived. Many of these earlier color systems are now coming off of lease. With the C6055/C7570, you now have a cost-effective, reliable and productive solution to replace equipment in those situations.

Your key to success, particularly with customers in production situations, is to understand their monthly volume requirements, the amount of heavy media they anticipate running, and their printing workflow. With the answers to these basic questions, you will be able to determine whether you can offer the best product for the customer’s needs.