LG Electronics MBA 9120 manual Business Contact

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BUSINESS CONTACT

Company Name: LG Electronics

Product Name: Internet refrigerator (IR)

Presentation Objectives:

To Individual and/or personal group.

￿Create interest in product by communicating the technological advances in both the functional product design and the interactive features.

￿Further interest by demonstrating how the integration of technologies is useful, practical and efficient.

￿Explain the exceptional warranty and provide customer with a brief, or lengthy, history of the company—which ever is requested or needed.

Typical Sales Cycle:

A refrigerator is considered a necessity and is therefore shopped when the need arises, often making the sale ASAP; however, there are those individual circumstances when the prospect just wants a change or some other reason which would make the time period more lengthy.

Social Contact Methods:

After the professional and knowledgeable sales staff has determined, through communication and dialog, that the IR is one of interest to the prospect, the salesperson can mention the fact the IR has obtained the Good Housekeeping Seal of Approval. This achievement is a recognition of quality, reliability and durability.

Another conversational piece could be the fact that Chef Bobby Flay has teamed up with LG in order to show how innovation in the kitchen can improve daily living.

Business Contact Methods:

The transitional path from social contact to business contact must be supported positively from both an objective and subjective point of view in order to enhance and strengthen the sellers position.

 

Method of Approach

What Will You Say?

 

 

1. Product Demonstration

 

 

 

Interactive features

“As you can see, the front panel contains the touch

 

 

 

screen where, with just a touch of the finger, the

 

 

 

capabilities come alive”

 

 

Storage

“If you open the door and look closely you will see that

 

 

 

the shelves all have ample storage capacity”

 

 

User friendly O/S

“The operating system of the unit’s interactive feature is

 

 

 

Microsoft Windows”

 

 

2. Customer Benefit

 

 

 

Refrigerator and communications center

“This IR will not only keep your food cooled at the desired

 

 

 

temperature, but will also act as an operations center for

 

 

 

the entire family”

 

 

Ease of access

“The 3 large sliding shelves will make it easy for the

 

 

 

smallest member of the family to access the items

 

 

 

without taking other items out”

 

 

All in one

“You will no longer have multiple units on the countertops

 

 

 

taking up space, instead your TV, computer, radio and

 

 

 

other beneficial features will be built into the unit”

 

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Contents LG Electronics Internet Refrigerator Sales Manual Table of Contents Negotiations PRODUCT/SERVICE Information Company DescriptionMarket Setting Problem-solving TrainingPersonal Selling Philosophy My Personal Selling PhilosophyRelationship Strategy My Relationship StrategyPage Product or created product solution Feature Corresponding BenefitBrief Company description Technical expertise neededPage Customer Strategy Typical buying motives of prospectBuyer Resolution theories. However, why When should I buy would, or could, fall outDecision making process of this product is Really a combination of the Buyer ActionBusiness Contact Referral QuestionSurvey Need Discovery Demonstration Touch ScreenUltra quiet InternetSelf diagnostics CalendarMessages Photo AlbumNegotiations Warranty of 1 yr parts Would need someone to setUp the unit at my house XYZ always provided aClosing Couple takes a minute Gives a noticeable smileShow of excitement Servicing the Sale Suggestion SellingCross-Selling Follow-Through

MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.
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