LG Electronics MBA 9120 Servicing the Sale, Suggestion Selling, Cross-Selling, Follow-Through

Page 21

SERVICING THE SALE

Company Name: LG Electronics________

Product Name: Internet refrigerator (IR)

 

Method of Adding Value

What Will I Say or Do for the

Post-sale Courtesy Contacts

 

 

 

Customer

(Frequency, Items to

 

 

 

 

discuss, New offerings)

 

 

Suggestion Selling:

 

 

 

 

Suggest other products offered by

“LG Electronics does offer a

Send customer a thank you card or

 

 

LG Electronics

microwave that contains some

email and let them know of any

 

 

 

impressive features. Would you like

special offers or new products.

 

 

 

for me to show you a few models

Reassure them that if they have

 

 

 

now?”

any questions and/or concerns,

 

 

 

 

they can contact me.

 

 

Cross-Selling:

 

 

 

 

Offer other products to customer

“We offer some of the most advanced

Keep the customer informed of any

 

 

 

washers and dryers, as well as

and all non-related products we

 

 

 

combination units if space is critical; I

offer if it coordinates with the

 

 

 

would love to show you these very

customer’s data that we obtained

 

 

 

impressive machines at any time of

throughout the entire process. May

 

 

 

your convenience.”

also want to get an update from the

 

 

 

 

customer because their preferences

 

 

 

 

and/or circumstances may have

 

 

 

 

changed.

 

 

Follow-Through:

 

 

 

 

Phone call

Call customer to make sure that the

Call should be made on the day

 

 

delivery and installation process was

that the unit was being installed.

 

 

 

 

 

 

timely and cooperative.

Time of call depends on time of

 

 

 

 

scheduled delivery and the

 

 

 

 

customer’s schedule.

 

 

Follow-Up:

 

 

 

 

Card

Send card thanking the customer for

Thank you card need only be sent

 

 

their purchase and include a few

once, but other reminder cards can

 

 

 

 

 

 

business cards for them to pass

be sent when new products are

 

 

 

around. Make sure to include the

released. Include a survey and/or a

 

 

 

website address.

form asking if any one they know is

 

 

 

 

interested in LG’s products and

 

 

 

 

make sure it is okay to use their

 

 

 

 

name when contacting the referrals.

 

 

 

 

 

 

21

Page 20 Page 21
Image 21
Page 20 Page 21
Contents LG Electronics Internet Refrigerator Sales Manual Table of Contents Negotiations Company Description PRODUCT/SERVICE InformationProblem-solving Training Market SettingPersonal Selling Philosophy My Personal Selling PhilosophyMy Relationship Strategy Relationship StrategyPage Feature Corresponding Benefit Product or created product solutionBrief Company description Technical expertise neededPage Typical buying motives of prospect Customer StrategyWhen should I buy would, or could, fall out Buyer Resolution theories. However, whyDecision making process of this product is Really a combination of the Buyer ActionBusiness Contact Referral QuestionSurvey Need Discovery Touch Screen DemonstrationUltra quiet InternetCalendar Self diagnosticsMessages Photo AlbumNegotiations Would need someone to set Warranty of 1 yr partsUp the unit at my house XYZ always provided aClosing Couple takes a minute Gives a noticeable smileShow of excitement Suggestion Selling Servicing the SaleCross-Selling Follow-Through

MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.
Top Page Image Contents