Personal Selling Philosophy

Company Name: LG Electronics____

Product Name: LG Internet Refrigerator

My Personal Selling Philosophy

Market Setting:

The overall market setting for the Internet refrigerator is a very limited market at this time due to the relatively high cost of the appliance. Currently, I would place this item in the realm of the upper-middle income bracket families that are looking for ways to incorporate and integrate the latest technology in their household. This refrigerator is just one of many household items that are being introduced into the market that would interconnect PCs, the Internet and other digital sources in a common appliance. This particular refrigerator has a fully functioning TV, MP3 player, calendar, cookbook and other features like an automatic management system that allows it to self-diagnose problems. This system integrates several of the appliances typically found on the kitchen counters of many households and incorporates them together, thereby eliminating clutter. It is an item that is sold to consumers through a few retail outlets.

Personal Selling:

The personal selling commitment needed to sell this exclusive product is relatively high—more so in the customer service area. The seller must be aware that the price tag of this refrigerator attracts a higher income class of people who want good service with the product. The seller must know all of the technological features of the basic unit, as well as well as the Internet features well enough to explain how this unit will benefit the customer. Those who are interested in this product, however, will expect to be fully informed on the use of the different features. This may require that the sales person take time to demonstrate the features or be available if questions do arise at a later date. The simplicity of the product allows all members of the family to use the beneficial features in order to communicate with each other or via email to anyone. Personal selling, in this case, is more concentrated on the futuristic capabilities than on the basic refrigeration techniques used, however, both are important features that must be identified to the consumer.

Problem-solving Training:

Training involved in this product must represent two distinct fields. One field, which we are less concerned with for this project, is the repairing of systems that any refrigerator operate—that is the technical wiring, refrigeration, etc. The second is the knowledge and experience of the seller to recognize how the different systems within the unit operate and which systems may cause errors. This must be gotten through experience in using the software on the unit, as well as receiving the cooperation from the manufacturer regarding known problems and the like. Since this product has relatively few outlets, the need for a training center would not be feasible; however, PG may have a training facility at their HQs due to the wide variety of products sold. I would think that an interactive DVD or some form of Internet training would work well. If this particular method was not providing enough for the sellers to be truly informed and knowledgeable, then, perhaps, one could be sent to the training center.

MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.