LG Electronics MBA 9120 manual Negotiations

Page 17

NEGOTIATIONS

Company Name: LG Electronics_______

Product Name: Internet refrigerator (IR)_

 

Customer’s Concern

Type of Concern

Possible Response

 

 

Price is too high

Price

“The price includes the ability to

 

 

 

 

have many functional household

 

 

 

 

appliances built into the most

 

 

 

 

technologically advanced kitchen

 

 

 

 

product available on the market”

 

 

I am not too familiar with

Time

“The unit users MS Windows and is

 

 

computers and I am a little

 

very user friendly. The programs

 

 

concerned about learning how

 

are all accessible via touch screen

 

 

to use it

 

and the main, and sub, menu is

 

 

 

very intuitive”

 

 

 

 

 

 

 

 

 

 

 

Have not heard too much

Source/Product

“LG Electronics (LGE) currently has

 

 

about LG Electronics

 

sales of over $5.6 billion and is a

 

 

 

 

division of LG Group, which is

 

 

 

 

headquartered in Seoul, Korea. LG

 

 

 

 

Electronics began manufacturing

 

 

 

 

refrigerators in 1965. Today, LG

 

 

 

 

Electronics has over 72 subsidiaries

 

 

 

 

and 55,000 employees around the

 

 

 

 

world and is known for their use of

 

 

 

 

technology in integrating that

 

 

 

 

technology into useful products.

 

 

 

 

 

 

 

I don’t want to have to get up

Product

“The system comes with a fully

 

 

to change the channel on the

 

functioning remote.”

 

 

TV.

 

 

 

 

 

 

 

 

 

Metallic finishes usually show

Product

“We have developed a finish that is

 

 

fingerprints.

 

extremely easy to clean; however,

 

 

 

 

the finish is very resistant to

 

 

 

 

showing marks left from normal

 

 

 

 

use.”

 

 

XYZ company has always

Source

“We take pride in both our product

 

 

provided good service.

 

and our warranty and will back it up

 

 

 

 

with equal or better customer

 

 

 

 

service.”

 

 

We don’t have a LAN

Price

“A LAN connection is definitely

 

 

connection.

 

recommended but not a necessity.

 

 

 

 

Your cable company or telephone

 

 

 

 

company could install a connection

 

 

 

 

when you are ready to upgrade.”

 

 

We want all of our appliances

Source/Product

“We do offer a great number of

 

 

from the same vendor.

 

appliances and will continue to

 

 

 

 

expand to meet our client base.’

 

 

 

 

 

 

17

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Contents LG Electronics Internet Refrigerator Sales Manual Table of Contents Negotiations Company Description PRODUCT/SERVICE InformationProblem-solving Training Market SettingPersonal Selling Philosophy My Personal Selling PhilosophyMy Relationship Strategy Relationship StrategyPage Feature Corresponding Benefit Product or created product solutionBrief Company description Technical expertise neededPage Typical buying motives of prospect Customer StrategyWhen should I buy would, or could, fall out Buyer Resolution theories. However, whyDecision making process of this product is Really a combination of the Buyer ActionBusiness Contact Survey ReferralQuestion Need Discovery Touch Screen DemonstrationUltra quiet InternetCalendar Self diagnosticsMessages Photo AlbumNegotiations Would need someone to set Warranty of 1 yr partsUp the unit at my house XYZ always provided aClosing Show of excitement Couple takes a minuteGives a noticeable smile Suggestion Selling Servicing the SaleCross-Selling Follow-Through

MBA 9120 specifications

The LG Electronics MBA 9120 is a cutting-edge microwave oven that combines style with innovative technology to enhance the cooking experience. Designed for versatility, this model offers a wide range of features that cater to the varying demands of contemporary kitchens.

One of the standout features of the MBA 9120 is its smart inverter technology, which allows for precise temperature control. This technology ensures that food is heated evenly, preventing hot and cold spots, and thus enhancing the flavor and texture of meals. Whether you are defrosting, reheating leftovers, or cooking a gourmet dish, the inverter functionality adjusts power levels seamlessly, allowing for accurate cooking results.

The microwave also boasts a spacious interior, enabling users to prepare multiple dishes or larger portions simultaneously. With its generous capacity, family meals or gatherings can be accommodated easily, making it an excellent choice for busy households. This spacious design does not compromise on exterior aesthetics, as the MBA 9120 features a sleek and modern look that complements any kitchen decor.

Another noteworthy characteristic is the inclusion of various auto-cook presets, which simplify meal preparation. Users can quickly select their desired dish, and the microwave will automatically adjust cooking times and power levels for optimal results. These presets cover a range of food categories, from popcorn and baked potatoes to more elaborate dishes, ensuring versatility in meal preparation.

The intuitive control panel features a user-friendly design, allowing users to navigate through settings with ease. It includes a digital display that shows cooking time and mode, making it easy to keep track of meal preparation. Additionally, the touchpad is responsive and straightforward, minimizing the learning curve for new users.

Moreover, safety is prioritized in the MBA 9120, with features like a child lock to prevent unintended use. This is particularly beneficial for families with young children, ensuring peace of mind when the microwave is not in use.

In terms of energy efficiency, the LG MBA 9120 is designed to consume less energy while maximizing performance. This not only helps in reducing environmental impact but also contributes to lower electricity bills.

In summary, the LG Electronics MBA 9120 is a modern microwave oven that seamlessly blends advanced technology with user-friendly features. Its smart inverter technology, spacious design, auto-cook presets, intuitive controls, and commitment to safety make it an ideal choice for anyone looking to enhance their cooking experience while enjoying the convenience of a high-quality microwave.