Ingenuity behind every picture.
Every picture taken with your Nikon COOLPIX compact digital camera is a premium Nikon experience culminating in over 60 years of photographic excellence. Nikon technology makes taking incredible pictures incredibly easy. Quick response, superior craftsmanship and remarkable compact dimensions are all hallmarks of a photographer's camera made by a true camera manufacturer. Nikon's legendary NIKKOR lens optics, coveted worldwide by photographers, and pioneering EXPEED digital
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75 years of superior lens optics
With seventy - five years of precision lens manufacturing history in its own glassworks, NIKKOR lenses have met the exacting standards demanded by top professional photographers. Today with digital photography, that same commitment to quality craftsmanship,
The trinity of COOLPIX advantages
QUICK RESPONSE ULTRA-COMPACT DESIGN ELEGANCE
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Nikon's smarter approach to digital image-processing
From image capture to processing, Nikon's comprehensive EXPEED digital
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