Panasonic LCD Flat Panel TV Colour Processing Technology, Advanced Contrast Technology, 000,000

Advanced Contrast Technology

CONVENTIONAL	1,000,000 : 1
	DYNAMIC CONTRAST RATIO

DYNAMIC

NATIVE

PLASMA: RICH BLACK IN DARK SCENES WITH 1,000,000 : 1 DYNAMIC CONTRAST RATIO

Most of our latest VIERA plasma TVs are able to achieve a staggering 1,000,000 : 1 dynamic contrast ratio – meaning that on-screen blacks are not grey or dark grey, but a true, deep, silky black. Dramatic scenes will feel even more exciting, immersing you completely in the action!

LCD: INTELLIGENT SCENE CONTROLLER – TRUE-TO-LIFE PICTURE WITH CRISP BLACKS

This system adjusts the back light brightness and contrast according to the scene. In dark scenes, the back light intensity is reduced to reproduce deeper blacks. In addition, by shifting the gradation to the brighter side in a bright scene and to the darker side in a dark scene, this system increases the image density by up to four times. This not only helps prevent blackout, it lets VIERA accurately convey even subtle differences in the blackness level.

Colour Processing Technology

DIGITAL CINEMA COLOUR AND X.V.COLOUR*

	VIERA TV with	Red
Digital Cinema Colour
	VIERA TV with
	x.v.Colour
		Gold
	HDTV	Yellow
	Standard

*x.v. Colour is a trademark

**Name of standard: JTU-R BT.709

***Digital Cinema Initiative is a Joint Venture of Disney, Fox, Paramount, Sony Pictures and Warner Bros.

PLASMA/LCD: RICH AND NATURAL COLOUR

Digital High-Definition TV broadcast transmissions are based on a set of specifications called the HDTV standard**. The wide colour gamut of VIERA full HD TVs with Digital Cinema Colour covers 120% of the conventional HDTV colour standard. The result is a level of colour expression that approaches the colour standard of the Digital Cinema Initiative***. This wide gamut achieves richer, more vivid colouring from x.v.Colour signals. Even the wide colour gamut of VIERA full HD TVs without Digital Cinema Colour (but with x.v.Colour technology) covers 110% of the conventional HDTV colour standard.

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