1. General and Technology

1.7ColourDVD

The ColourDVD by Sony DADC Austria AG is available in six different colours. The bright red, yellow and violet are real eye catchers, whereas the three discrete colours (orange, pink and gold) are designed for subtle applications. Regardless of the specific colour used, the real thrill of the ColourDVD is the special appea- rance of the former silver disc. Sony DADC Austria AG is proud to have developed this special look, which brings out different moods. Apart from different emo- tions, the ColourDVDs are well suited to resemble various themes.

Technically speaking, the secret behind the ColourDVD is coloured polycarbonate. Throughout many trials Sony DADC Austria AG found the right colours with the right tint, which can be used without loosing application-quality.

1.8SniffleDVD

Since Sony DADC Austria AG has already been produ- cing the SniffleCD, there was no major development step necessary in applying this to the SniffleDVD.

The aroma can be placed on all or parts of the label print of the DVD 5 and DVD 9. Technically speaking, the unique scents are mixed to the colour of the prints and are released by rubbing the label. The duration of the scent of the SniffleDVD lasts for about one year. Sony DADC Austria AG is pleased to be able to offer the five most popular aromas from stock, which are rose, strawberry, green apple, lemon and mint. In addi- tion to these standard scents, a further 95 aromas are available (like chocolate, coffee, vanilla, different fruits, or technical scents, etc).

Moreover, since the perfume is mixed with the label- print, it is also possible to get your own aroma onto the disc.

Of course the perfume has to fulfill certain require- ments, such as

•It must not be water soluble

•Minimum 20 ml of perfume oil is needed for capsule-check (which takes about 3 to 4 days within Sony DADC Austria AG).

•For the production a minimum of 1 litre (1 kg) of perfume oil is needed (even if a DVD sample production is ordered), which will be sufficient to produce approximately 30,000 discs if 100% of the DVD-top-surface is covered.

In case you supply your own scent, please keep in mind that, Sony DADC Austria AG needs about 3 to 4 weeks to produce the scent-capsules needed to mix the aroma with the colours. For the standard order turn- around time you can assume that it takes an additional 3 to 4 days (depending on the order size).

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Sony DVD Rom/DVD Video manual ColourDVD, SniffleDVD
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DVD Rom/DVD Video specifications

Sony DVD-ROM/DVD Video technology has played a significant role in the evolution of home entertainment and data storage. Since its introduction in the late 1990s, this versatile format has enabled users to enjoy high-quality video and audio, making it a standard for movie distribution and video playback.

One of the main features of Sony DVD-ROM is its substantial storage capacity. A single-layer DVD can hold approximately 4.7 GB of data, which is significantly more than a standard CD, while dual-layer DVDs can store up to 8.5 GB. This increased capacity allows for higher-quality video content, including full-length movies, with multiple audio tracks and subtitles included.

In terms of video quality, DVD Video supports a resolution of up to 720x480 pixels, providing a clear and vibrant viewing experience. The technology utilizes advanced compression techniques, such as MPEG-2, to efficiently encode video files while maintaining high fidelity. This level of quality, coupled with the ability to offer surround sound formats like Dolby Digital and DTS, makes DVD a preferred choice for cinema-quality home viewing.

Another significant characteristic of Sony DVD technology is its robustness and durability. Compared to other media formats, DVDs are less susceptible to scratches and degradation, ensuring a longer lifespan for physical media. They also employ error correction technologies that help maintain data integrity, providing a reliable storage medium for both movies and computer files.

One of the innovative features of Sony's DVD technology is the menu and navigation system. Users can easily access different scenes, bonus content, and settings through an interactive graphic interface. This enhances the overall viewing experience, offering flexibility to skip chapters or access special features without hassle.

Sony has also embraced the evolution of DVD technology with the introduction of DVD-Audio and DVD-RAM formats. DVD-Audio provides superior audio quality, supporting multi-channel sound and higher sampling rates, catering to audiophiles. Additionally, DVD-RAM offers rewritable disk capabilities, making it suitable for data storage solutions that require frequent modifications.

In conclusion, Sony DVD-ROM/DVD Video technology has established itself as a cornerstone in digital media. With impressive storage capacity, superior video and audio quality, robust durability, and user-friendly navigation, it continues to influence the landscape of home entertainment. As technology progresses, understanding these characteristics becomes essential for consumers and content creators alike, ensuring they can make informed choices in a shifting digital era.
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