Sony DVD Rom/DVD Video manual Templates, Overview of the most common problems, Tipp

5.4.5Colours

Used colours must always be CMYK and/or Pantone colours.

You must not use RGB, Focoltone or even Pantone Process, Prosim, Uncoated, etc.

Data should always include a reference to compare with. When no laserprint, colour proof or digital soft proof in PDF format is forwarded, be aware that DADC has no tools to compare the final results to the deli- vered artwork.

Printer Descriptions or PDs

Several functions on scanners and DTP software are related to the characteristics of the final printing machine, these are called PDs.

For now the world makes use of films which are used to create printing plates for the printing machines.

All these PDs are related to the film, printing plate etc. Now all these technologies are changing, so all our work should be independent of these technologies.

What functions are in fact PDs? Trapping

Trapping (Spread and Choke) is used because the now used printing technology has problems with getting all printing colours exactly in place.

UCR and PCR

UCR (Under Colour Removal) is used for getting brighter colours with less ink, PCR is a more sophisti- cated technology as UCR but has the same principle.

Black overprint

When putting a black text over a coloured background, especially small fonts should not be cut out of the background. This is called black overprint.

WARNING:

All these PDs should not be the concern of an Art Director, but of the one who is actually making the print work, so:

DO NOT MAKE USE OF THESE FUNCTIONS

Do not use trapping, unsharp masking, UCR or PCR, only black overprint of small texts is OK.

DADC will take care of the quality of your labels.

5.4.6Templates

Always make use of the Sony DADC templates. These templates are conform with the final measurements of all labels which are printed at DADC.

Templates for CD-labels as well as for packaging art- work can be downloaded from our internet homepage www.sonydadc.com.

Packaging artwork must be printers pairs for saddle stitched booklets and single pages for perfect bound booklets.

Please make sure that you never change the measure- ments or the template descriptions, because this will generate major problems for the final product.

5.4.7Overview of the most common problems

•Fonts are not delivered with the files.

•Not standard file format (see 'IMAGES')

•Images in the quark document. have other names than the original image

•Images are saved with JPEG compression

•Images with the wrong resolution (low)

•Images and logo's are not delivered

•Images are RGB instead of CMYK or Pantone

•There was no standard software used

•Wrong specifications used

5.4.8Tipp

Please always check your outgoing files and docu- ments, because errors often occur while copying files and documents from one digital carrier (desktop) to another!

Services

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