Xerox 2000 manual Benefits of digital print, What does digital print mean to you?, Short runs

With the DocuColor 2045 and 2060, you’ll make the change to the file and re-submit the job. The printer will re-RIP the job and print it. Done.

With the traditional offset process, you would also change the file and re-submit the job. Now the printer will have to create a new set of film, new plates, set the press up again, and then start printing. More steps for something to go wrong and more waste produced.

What does digital print mean to you?

New opportunities: added document value combining technology with your creativity.

New solutions: improved customer satisfaction and loyalty.

Cost reductions: elimination of print storage and distribution costs.

Speed: getting mission-critical information where it needs to be faster.

Focus: documents customised to your audience one-to-one.

Management: creative revisions and/ or reprints whenever and wherever needed.

Digital print is about you, the designer, combining your creativity with new print technology to deliver more effective communication between business and customers.

Digital print is about getting improved response rates on direct mail, faster turnaround for brochures, and minimising outdated material. It’s about time to market, reacting quickly to changing market dynamics and capturing market opportunities – without blowing the budget.

Benefits of digital print

There are four main areas where digital colour print can deliver real benefits: cost effective short run printing, printing on demand, just-in-time, distributing documents electronically and printing them locally, and targeting customers with personalised content utilising variable information printing.

Short runs

The key strength of traditional offset printing is that once the press is set, it prints long runs cost effectively. Recent developments with offset presses have been aimed at reducing the set-up (or make-ready) time in order to make the presses more cost effective at shorter runs. However, anybody wanting short runs of high quality colour work has until recently had few choices – either pay a very high unit price, print many more copies than required (most of which would be wasted), or accept that the work can’t be done economically.

DocuColor 2000 series design guide

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