Xerox 2000 manual Newsletters

Key benefits of digital colour printing • Increase sales

• Grow business, revenue and profits

• Gain competitive advantage

• Build brand identity/recognition

• Improve response with targeted marketing based on season, ethnic, demographic, economic, geographic areas

• Improve subscriber compliance and wellness

• Improve response with targeted marketing based on buying preferences

• Facilitate micro-marketing

• Build customer loyalty

• Accelerate competitive response

• Reduce inventory/obsolescence

• Enable JIT delivery of print

• Reduce costs/contain costs

• Lower short run costs

• Provide multi-lingual material to improve response

• Ease registration requirements

Newsletters

Typical vertical application name	• Departmental
	• Human resource
	• Board of directors
	• Subscriber
Decision making role	• Marketing communications
	• Corporate communications
	• Human resources
	• Consumer relations
	• Graphic arts

Key benefits of digital colour printing • Organise and classify information

•Accelerate competitive response

•Foster consumer education and awareness

•Develop rapid response to regulations

•Reduce costs/contain costs

•Improve quality

DocuColor 2000 series design guide

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