applications by industry
Decision making role | • Marketing |
| • Advertising |
| • Graphic arts/creative services |
| • Public relations |
Key benefits of digital colour printing | • Increase sales |
| • Grow profits |
| • Build brand identity/recognition |
| • Provide ability to change to demographic and |
| economic markets |
| • Improve response with targeted marketing |
| based on buying preferences |
| • Facilitate |
| • Build customer loyalty |
| • Accelerate competitive response |
| • Reduce inventory/obsolescence |
| • Lower short run costs |
| • Provide |
| response |
| • Provide stock flexibility |
| • Ease registration requirements |
Newsletters
Typical vertical application name | • Direct sales channel |
| • Human resource |
| • Distributor/OEM |
| • Shareholder |
| • Technical bulletins |
Decision making role | • Marketing |
| • Human resources |
| • Employee services |
| • CEO |
| • Engineering |
Key benefits of digital colour printing • Organise and classify information
•Accelerate competitive response
•Reduce costs/contain costs
•Improve quality
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