applications by industry
| • Signage, posters, banners |
| • Directories |
| • Direct mail campaigns |
| • Business cards |
| • Trade show materials |
Decision making role | • Managing partner |
| • Marketing |
| • Graphic arts |
Key benefits of digital colour printing | • Increase sales |
| • Grow profits |
| • Build brand identity/recognition |
| • Disseminate information |
| • Provide ability to change to demographic and |
| economic markets |
| • Improve response with targeted marketing |
| based on buying preferences |
| • Facilitate |
| • Build customer loyalty |
| • Accelerate competitive response |
| • Reduce inventory/obsolescence |
| • Lower short run costs |
| • Provide |
| response |
| • Provide stock flexibility |
| • Ease registration requirements |
Education
Primary, secondary, higher education
Course packs/manuals/booklets
Typical vertical application name | • Training |
| • Operations and procedures |
| • Services |
| • Promotional |
| • Certificate of achievement |
7 - 15
