Hospitality
Restaurants, hotels, convention centres, travel agencies, advertising agencies, cruise lines, tour operators
Promotional materials
Typical vertical application name | • Conference materials |
| • Flyers |
| • Danglers |
| • Brochures |
| • Price sheets |
| • CD jewel case inserts |
| • Video case inserts |
| • Sale campaigns |
| • Coupons |
| • Notices |
| • Counter cards |
| • Event notices |
| • Labels |
| • Postcards |
| • Menus, placemats |
| • Signage, posters, banners |
| • Maps/directions |
| • Business cards |
| • Program of events |
| • Customised internet response |
| • Calendars |
Decision making role | • Marketing |
| • Advertising |
| • Promotions |
| • Event planning |
| • Graphic arts |
Key benefits of digital colour printing • Increase sales
•Grow profits
•Build brand identity/recognition
•Provide ability to change to demographic and economic markets
•Improve response with targeted marketing
DocuColor 2000 series design guide
7- 10 
