applications by industry
Key benefits of digital colour printing • Speed up turnaround time
• Target based on needs/features/services
• Ensure consistency
• Provide
• Reduce inventory/obsolescence
• Enable JIT delivery of print
Promotional materials
Typical vertical application name | • Flyers |
| • Danglers |
| • Brochures |
| • CD jewel case inserts |
| • Video case inserts |
| • Direct mail campaign |
| • Counter cards/tent cards |
| • Notices |
| • Customer enrolment kits |
| • Directories |
| • Benefit booklets |
| • Signage, posters, banners |
| • Event notices |
| • Tickets and passes to events |
| • Invitation to fund raisers and events |
| • Seminar/trade show material |
| • Covers/spine |
| • Postcards |
| • Business cards |
| • Customised internet response |
Decision making role | • Marketing |
| • Relationship manager |
| • Graphic arts |
| • Public relations |
| • Managed care |
| • Underwriting |
| • Corporate communications |
| • Consumer relations |
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