Initial Technology Recorder manual Program Requirements Overview

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Sony Electronics

Rewarding Recording® Program

PROGRAM REQUIREMENTS OVERVIEW

Prepared by: Sony Electronics Inc.

Created: December 31, 2003

Revised: March 9, 2004

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Contents Program Requirements Overview Purpose of Document Mail Blasts IV. Enrollment Process Mail Samples AppendixVI. Claiming Process Participant Level TypesPage VII. Audit Process General File Information VIII.Monthly File Processing/LayoutsMail Contact PositionPhone Electronic Fulfillment IX. Award RedemptionProfessional Product Fulfillment Gift Cards and Apparel FulfillmentPage For all TVs and Memory Sticks ship to For any product shipped in errorFor Consumer Products ship to For any product lost in transitCondition Sony Gift Card Reward Return/Damaged Product is shipped toCondition Sony Apparel Return/Damaged XI. ReportingLOG OFF XIV.Team Member Information Sony Rewarding Recording Team XIII.Tax ProcessingFTP File Sample Layout and Description DSF File ROW Field Description Size Constraints DSF File Sample Layout and DescriptionROLL-UP Guide File Sample Layout and Description Processing Order File Sample LayoutSubject Mail Sample LayoutsPage Be sure to print or save this e-mail for future reference Condition Pending Claim Status Reminder E-mail Condition Forgot Password E-mailCondition Pending Check Redemption Reminder E-mail Condition Check Redemption Status E-mail Subject Rewarding Recording Account Termination Notice