Initial Technology Recorder manual Purpose of Document

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Sony Electronics

Rewarding Recording® Program

Program Requirements Overview

2003 Program

I.Purpose of Document

This document contains a complete outline of Meridian's (MEC) and Sony’s commitment to the operation of this program. It identifies each of the key areas of the program, including communications, enrollment, administration, customer service, fulfillment, reporting and any other essential program elements. This document will serve as a basis from which decisions on changing the program will be made and communicated.

II.General Information

A.Program Overview

Rewarding Recording® is a loyalty program designed to reward end-users for purchasing qualifying Sony Professional Media products purchased either directly from Sony or through an Authorized Sony Pro or Data Media Dealer. Participants in the program receive Rewarding Recording® Dollars as a percentage of their total purchases to redeem via the Sony Rewarding Recording® online catalog or for reimbursement for services, parts, etc. The primary objective of the program is to keep Sony Professional and Data Media products front and center with users so that when additional product is need they think, and buy, Sony. This program is a web- based program, available only by accessing www.sonyrewardingrecording.com.

B.Program Dates and Deadlines

Eligible Sales Dates: July 1, 2003 – June 30, 2004

Eligible Claim Cutoff Deadline: August 31, 2004

Redemption Deadline: August 31, 2004

Claim Process: Within 60 days of the invoice date.

Document Process: Within 30 days of online submission.

C.Program Phone/Fax Lines – Customer Service Toll free customer service line: 1-866-322-7749 Fax line: 1-800-990-1915

The toll-free Customer Service hotline will be available to participants for program related questions. Customer Service will be able to answer all inquiries pertaining to the Rewarding Recording® program. Inquiries that Customer Service is unable to resolve will be forwarded to the Program Administrator or Account Manager for resolution.

Customer Service Representatives are available Monday through Friday 8:30 a.m. - 5 p.m. Central Time. Calls received after business hours or on weekends will get a voice message with instructions for leaving a message. Messages left on voice mail will be called the next business day.

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Contents Program Requirements Overview Purpose of Document Mail Blasts Mail Samples Appendix IV. Enrollment ProcessParticipant Level Types VI. Claiming ProcessPage VII. Audit Process VIII.Monthly File Processing/Layouts General File InformationPhone Contact PositionMail Professional Product Fulfillment IX. Award RedemptionElectronic Fulfillment Gift Cards and Apparel FulfillmentPage For Consumer Products ship to For any product shipped in errorFor all TVs and Memory Sticks ship to For any product lost in transitCondition Sony Apparel Return/Damaged Product is shipped toCondition Sony Gift Card Reward Return/Damaged XI. ReportingLOG OFF FTP File Sample Layout and Description XIII.Tax ProcessingXIV.Team Member Information Sony Rewarding Recording Team DSF File Sample Layout and Description DSF File ROW Field Description Size ConstraintsROLL-UP Guide File Sample Layout and Description Order File Sample Layout ProcessingMail Sample Layouts SubjectPage Be sure to print or save this e-mail for future reference Condition Pending Check Redemption Reminder E-mail Condition Forgot Password E-mailCondition Pending Claim Status Reminder E-mail Condition Check Redemption Status E-mail Subject Rewarding Recording Account Termination Notice