Cooper Lighting ADH080747 manual Outdoor Site Lighting, Consider Your Location

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OUTDOOR SITE LIGHTING

Exterior site lighting provides the first impression of an automotive dealership and is an outward expression of image. During daytime hours, the form of the exterior site light should compliment dealership architecture and tie to dealership branding. For evening operation, properly designed site lighting entices customers, attracting business to the dealership. When developing site lighting configurations careful consideration should be given to surrounding establishments, the image you would like to portray to customers and the impact the lighting system will have on operating costs.

CONSIDER YOUR LOCATION

When selecting the proper light levels for your next dealership project, first determine how much visual competition is created by adjoining properties. The human eye is drawn to the brightest area in its field of view. In order to capture consumer attention, site lighting illuminance levels should be at least comparable with that of neighboring establishments without being over-illuminated. If neighboring property is yet to be developed, review what type of future growth is currently in the zoning documentation. Note IESNA competition levels associated with these common development types.

Neighboring Development	IESNA Competition Level
Auto Mall/Auto City	High-Enhanced
Service Stations/Convenience Store	Medium-High
Large National Retailers	Medium
Small Retail Centers	Low

The Illuminating Engineering Society of North America [IESNA] characterizes surrounding ambient environments as high, medium or low competition areas. Based on this competition level, an average maintained illuminance target and a maximum allowable uniformity level are recommended for each section of an automotive dealership.

	High Competition	Medium Competition	Low Competition	Horizontal
Area to Illuminate				Uniformity
	Maintained Level [fc]	Maintained Level [fc]	Maintained Level [fc]	[Max.Min.]
Parking and Circulation [Non-Merchandising Area]	10	7	5	10:1
General Merchandise [Main Automotive Display Lot]	50	30	20	5:1
Featured Displays [Front Row and Display Stands]	75	50	35	3:1

Exterior lighting requirements continue to grow more stringent. Many states and municipalities have adopted legislation that impacts lighting design applications. For areas requiring dark sky friendly solutions, full cutoff flat glass optical assemblies provide focused illumination with zero uplight and minimal high angle light while retaining superior uniformity. When strict spill light control is mandated, house-side shields and application-specific optical assemblies keep light on task. Whether the goal of your site lighting design is safety, general ambiance or highlighting feature displays, Cooper Lighting offers application-specific optical solutions that provide the highest level of photometric performance and control.