JVC Professional APRIL 2007 NAB-2007 The ProHD Report
Copyright 2007 JVC Professional Products Company All rights reserved Page 2 of 43
Table of Content

Page

The Future of HD ENG …………………....……… 3
The New Economy of Local News ……….…... 4
The Demographics of HD Audiences …….….. 6
Value of demographic segments ………………..….... 6
News Delivery in SD & HD ……………….…..… 7
The NTSC Transmitter Chain vs. ATSC ………........ 7
Home Presentation vs. Audience Share …………….. 7
The Reality of the Wide Screen …………………........ 9
The Reality of the 6x Image Resolution …………… 10
HDTV for the masses ………………………………….... 11
The EBU and BBC testing …………………………….... 13
Your most cost effective HD investments …………..13
The TV Station-to-home Delivery Chain …………... 13
When is the right time for HD news …….............. 14

Winning more viewers with ProHD …..……… 15
High Quality = Full Bandwidth HD ……………….......15
Live HD Remotes = 2GHz BAS Relocation ……….…16
First-to-Air = Easy Microwave ………………………... 18
Operational Flexibility = Direct-to-Edit ……………...21
ProHD NLE Workstations ……………………….………..24
News Archive = Fast Retrieval …………................ 25
Remote POV applications …………………………….... 26

WiMAX & Fiber IP …………………….….….…… 27
WiMAX wireless broadband is (almost) here ….…..27
Fiber-wired IP backhaul ……………………………….… 28
Microwave, WiMax or Fiber IP? ………………….…… 30

Legacy vs. new HD CODECs ……………….…... 31
Legacy HD CODECs are 10+ years old …………… 31
The new HD CODECs ………………………………...… 32
Native Acquisition Pixels presented to Home .….. 34
Lenses for HD ENG ……………………….…….. 38
Professional ENG requires interchangeable lenses.38
SD lenses on HD camcorders? …………………….....39
The GY-HD250U HD ENG Camcorder ….….. 41
Professional Features – Advanced Technology .. 42
GY-HD250U Camcorder System Options ………... 43

IMPORTANT: This ProHD Report has been authored by nordahl.tv LLC on behalf of JVC
Professional America for publication at the NAB-2007. Competitive specifications stated
herein are believed to be accurate at time of writing. Readers of this Report are
encouraged to contact other sources including other manufacturers to obtain the latest
specifications, as well as points of view and analysis other than those presented and
concluded in this Report. Trademarks: All company, product and systems names and
trademarks found in this Report are the sole property of their respective owners.