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JVC NAB-2007 Winning more viewers with ProHD

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JVC Professional APRIL 2007 NAB-2007 The ProHD Report

Copyright 2007 JVC Professional Products Company All rights reserved Page 15 of 43

Winning more viewers … with ProHD

The purpose of this Report is to expose the virtues of ProHD, a highly cost effective

HD ENG camcorder and acquisition system, enabling any TV station to quickly and

professionally convert a current ENG work flow to HD ENG.

The name of the game for TV stations is winning more viewers. And for most

stations, that means getting more eyeballs for the local news casts. And to do it cost

effectively. Increase the top line, control expenses and increase the bottom line. With

less than two years to go to the NTSC turn off in February 2009, and with the

consumer HDTV purchases accelerating, going to HD news and HD ENG must be a

major part of any TV station’s strategy in winning more viewers. The SD status quo

is no longer acceptable.

High Quality = Full bandwidth HD

JVC’s ProHD is the only cost effective HD camcorder system with full native

bandwidth performance: 1280x720p60. Why is that important? The ProHD format

requires an absolute minimum of pixel conversions as it maps the ATSC 720p60

4:2:0 transmission pixel for pixel. No other HD camcorder format can do that unless

you pay many times the price of the ProHD ENG system. Here is a list of ALL HD

camcorders available or announced with full ATSC native IMAGER acquisition

bandwidth, intended for HD ENG or HD EFP for local television (March 2007):

Contents

Main The f uture of HD ENG delivered today. Table of Content Page The Future of HD ENG is now The New Economy of Local News Page The Demographics of HD Audiences Value of Demographic Segments News Delivery in SD & HD The NTSC Transmitter Chain vs. ATSC: Home Audience Presentation vs. Audience Share: Page The Reality of the Wide Screen Fig. 1: The Reality of 6x the Image Resolution The HDTV for the masses (Home Audience) Page The EBU and BBC testing and considerations: The TV Station-to-Home Delivery Chain: Fig. 2. When is the right time for HD News for your TV station? Winning more viewers with ProHD Fig. 3. Live HD Remotes = 2GHz BAS Relocation Fig. 4. Fig. 5. First-to-Air = Easy Microwave Fig. 6. COAX WIRED Fig. 7. MICROWAVE WIRELESS Operational Flexibility = Direct-to-Edit / Direct-to-Air Fig. 8. Fig. 9. ENG VAN WORK FLOW Fig. 10. TV Station WORK FLOW ProHD Ingest-to-NLE Fig. 11. News Archive = Fast Retrieval On line Cost Effective Remote POV applications = ProHD for all seasons Fig. 12. WiMAX & Fiber IP Broadband Backhaul for HD ENG WiMAX wireless broadband is (almost) here Fiber-wired IP backhaul Fig. 13. WIRELESS or WIRED + IP Gatewa y Fig. 14. IP Network REMOTE LIVE Microwave, WiMAX or Fiber IP? Fig. 15. Todays ENG Van Tomorrows HD ENG Station Wagon Legacy vs. new HD CODECs Legacy HD CODECs are 10+ years old Fig. 16. Fig. 17. The new HD CODECs Fig. 18. Page Native Acquisition & Pixels per Second presented To the Home HDTV Page Fig. 19. Format Fig. 20. Lenses for HD ENG Professional ENG requires interchangeable lenses Fig. 21. SD lenses on HD camcorders? Fig. 22. Lens adapter effect on Horizontal Angle of View The GY-HD250U HD ENG Camcorder Fig. 23. The JVC GY-HD250U ProHD product is the most competitive Fig. 24. GY-HD250U Professional Features Advanced Technology Please contact JVC Professional for additional information and product demonstrations: