JVC Professional APRIL 2007 NAB-2007 The ProHD Report
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The objective of this Report is to give the reader,
whether in engineering, news, production or executive
management, a solid foundation upon which to make
the best decisions in the transition from SD to HD ENG
news.
You want higher audience share for your newscasts,
because that is the way to higher profitability. And,
similarly, you want lower cost of investment and
operations. In simple terms, higher audience share for
local newscasts is a competitive function of content,
talent and presentation, let’s say, in equal measures.
The competitive advantages for the #1 TV station
for news in a given market are usually small,
supporting an attack (or defending an attack) using
new cost effective HD technology must be
considered to be part of any larger competitive
strategy.
But HD audience is still small compared with SD
audience. Why worry about HD News in 2007? This is
exactly your dilemma. If you delay the HD news
transition, you run the risk that your station will fall
behind the other stations in your market, causing you to
be on the defensive. Be assured that the other stations
in your market are evaluating if not already planning or
even implementing HD news right now. You really
need to look at HD News in 2007, and make your
decision to start on the HD track from a fully informed
position.
In a Top-20 TV Market, it takes serious consideration
and guts to justify investing in HD news and HD ENG
equipment less than top of the line. But if you are not in
the Top 20, should you not look at the possibility of
using ProHD camcorders in a studio configuration, or
should you as well just select from the traditional and
very expensive HD studio camera offerings?