JVC Professional

APRIL 2007

NAB-2007

The ProHD Report

The Demographics of HD Audiences

To the TV Station GM, pretty pictures are nice but does not necessarily drive audience share and commercial demand. Numbers are needed, to convince top management that HD news investments are an essential strategy for market growth. A number of surveys have been conducted in 2006, with some very powerful market data and desirable demographics for advertisers:

ƒIn households with annual income less than $50,000, only about 8% currently own a HDTV.

ƒIn households with annual income over $50,000, nearly 30% currently own one or more HDTV.

ƒHDTV households with higher education levels are in higher income brackets, and generally watch news more than others, largely prefer news in HD.

ƒAbout 60% of all HDTV owners are sports fans, thus, presumably, would be eager to watch the HD local news and the sports reports.

ƒHDTV households rate as important to view national and local news in HD.

ƒYounger HDTV owners are affluent, sports fans, and not afraid of spending their money.

ƒOlder HDTV owners are affluent, obviously not afraid of spending on high tech and worth-while products and services.

Value of Demographic Segments

In a survey made in 2003, commissioned by a major TV network, time sales professionals rated the extremely valuable demographic segments in the following order (with our addition about the likely HDTV viewing and purchase ability):

1)

Baby Boomers (current age 42 – 60) --- Want HDTV, can afford it

2)

Generation X (current age 31 – 41)

--- Want HDTV, can afford it

3)

Seniors (age 55 – 64)

--- Can afford it, thinking about it

4)

Generation Y (current age 10 – 30)

--- Want HDTV, but lower priority

5)

Seniors (age 65+)

--- #5 for a reason

Couple this with the fact that audiences watching local and national news are on average 45 to 50 years old (not generation Y), your TV station’s quick transition to HD news support an early improvement in local news audience ratings.

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JVC NAB-2007 manual Demographics of HD Audiences, Value of Demographic Segments
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NAB-2007 specifications

The JVC NAB-2007 is a notable entry in the world of professional broadcasting and production equipment, showcased by JVC at the National Association of Broadcasters (NAB) Show in 2007. This camcorder was designed to meet the demanding needs of videographers and broadcasters, emphasizing high-definition video quality and advanced technology.

One of the standout features of the JVC NAB-2007 is its ability to capture high-definition video in various formats. It supports both 720p and 1080i resolutions, allowing users to choose the format that best fits their production needs. This flexibility has made it a popular choice among filmmakers, event videographers, and news organizations looking for quality in their content creation.

The camcorder utilizes JVC’s advanced HD CMOS technology, which enhances image quality by providing better low-light performance and reducing noise. This is coupled with a powerful optical zoom lens that enables users to capture detailed shots from a distance, making it ideal for dynamic shoots where proximity to the subject may be limited.

Another key feature of the JVC NAB-2007 is its ergonomic design, which is crafted for ease of use during extended shooting sessions. The camera is lightweight yet robust, providing operators with comfort and stability. Additionally, the user interface is intuitive, allowing for quick adjustments to settings without disrupting the workflow.

Built-in stabilization features further enhance the usability of the JVC NAB-2007, ensuring that footage remains smooth even during handheld operation. This is particularly advantageous for documentary shoots or on-the-go filming where traditional stabilization rigs may be impractical.

Connectivity options are expansive on the JVC NAB-2007, including HDMI and component outputs, enabling seamless integration with various editing systems and broadcast environments. The camcorder also includes features for live broadcasting, making it versatile for both recorded and real-time production scenarios.

In summary, the JVC NAB-2007 encapsulates a blend of impressive features, cutting-edge technology, and user-centric design, making it a suitable choice for professionals in the broadcasting and film industries seeking reliable and high-quality performance in their equipment.
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