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| Guide to Effective Presentations |
| Electronic presentations are one of the most effective tools |
| presenters can use to persuade an audience. There are |
| several ways to enhance your presentation and maximize |
| your effectiveness. The following are guidelines to help you |
| create and deliver a dynamic presentation. |
| a. Types of Presentations |
| Computer Presentations |
| • To present basic information such as graphs, |
| spreadsheets, documents and images, use word |
| processing and spreadsheet applications. |
| • To convey more complex information and create more |
| dynamic presentations which allow you to control the |
| pace of your delivery, utilize software such as Astound®, |
30 | Freelance®, Persuasion® or PowerPoint®. |
25 | • For |
20 | use software such as Macromedia Director®. |
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5 | • Astound®, Freelance®, Persuasion®, PowerPoint® and |
0 | Macromedia Director® are trademarks of their respective |
| companies. |
| Video Presentations |
| Use of video equipment, such as a VCR, DVD player and |
| laser disc player, can be effective for delivering |
| instructional or illustrative information that is difficult to |
| present. |
| Digital Cameras and Personal Digital Assistants |
| (PDAs) |
| For highly compact and portable presentations, still |
| cameras, digital video cameras, document cameras and |
| PDAs are ideal for transferring data without cumbersome |
| conversions. |
| Multimedia Presentations |
| You can integrate all of the above methods for a full |
| multimedia presentation including video, audio, computer |
| applications and World Wide Web information. |
| b. Creative Presentations |
| Oftentimes presenters do not take advantage of the many |
| subtle ways they can manipulate their electronic slides to |
| more effectively persuade the audience. |
| Color has a great effect on the audience during a |
| presentation. When used correctly and legibly, studies |
| show that background & foreground colors establish an |
| emotional tone for a presentation, help viewers understand |
| and retain information, and influence an audience to take a |
| desired course of action. |
| Color Considerations |
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Yellow | • Choose legible colors. |
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• Text and graphics colors need sufficient contrast. |
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on Black | • Use darker colors for the background since a lighter |
| Appendix | |
background can create uncomfortable glare. (Yellow on |
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| black creates an ideal contrast.) |
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