HOW TO ORDER PAPER LIKE A PRO
Book papers
A large classification of papers produced primarily for book and publication printing and a wide variety of commercial printing applications. Book papers include coated and uncoated papers in a wide variety of basis weights, colors, and finishes.
Premium text
Premium text is a high quality text paper that is typically chosen for its lavish surface texture, unique visual effects and soft textured images. Premium text makes a sophisticated statement for annual reports, announcements, fliers, and simple brochures; however, it is not suitable for images with high color saturation or fine line resolution.
Uncoated book
Also called offset or text paper, uncoated book comes in a variety of rough to smooth finishes. Used for books, newsletters, and direct mailers, this paper is often referred to as the workhorse paper for general purpose use.
Coated book
Additional pigments and binders are used to enhance the surface quality and printability of coated book. In offset printing, coatings help set ink on the paper’s surface rather than allowing it to absorb into the fibers. This results in more vibrant colors and crisper detail.
Coated paper is the best choice for offset printing of magazines, calendars, posters and brochures. Coated stocks are primarily designed for offset printing, however, because of the important role coated stocks play in color applications, companies are developing coated stocks optimized for digital printing.
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22 | COLOR MATERIALS USAGE GUIDE |