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| Media (Stock) | Ribbon | Features | Typical Applications |
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Thermal | Paper Label | Not Used | Low cost | Shipping |
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| Limited Label Life |
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| Tag |
| Ease of use | Inventory Tracking |
Direct | Synthetic Label |
| Low Environmental Durability |
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| Will fade and/or discolor when |
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| exposed to heat, sunlight, and |
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| chemicals. |
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Transfer | Paper Label | Wax | Lowest cost thermal transfer | Shipping |
Tag |
| combination | Inventory Tracking | |
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| Most commonly used | Product Labeling |
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| Low environmental durability | Compliance Labeling |
Thermal |
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| Low abrasion resistance |
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| Longer life than direct thermal |
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Supplies and Accessories